Esse cigarettes is the most famous brand of the Korea Tomorrow & Global concern.
Back in 2003, the South Korean tobacco company KT&G began to conquer the vastness of the Russian market and still occupies the main positions in the production of women's cigarettes.
This is due to the fact that the types of products, their tastes provide a wide choice for the beautiful half of humanity.

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Esse cigarettes - becoming a corporation

The primary stimulus for the development of Asian tobacco companies is the population of Asian countries, who actively consume their products. A significant share of the market rightfully belongs to the company from South Korea - Korea Tomorrow & Global. The concern's products contain more than 100 brands of product varieties.

KT&G orders the best types of tobacco for its products from all over the world. The bulk of the products consists of tobacco harvested from their own plantations, providing a stable supply of raw materials for up to 2 years.

Even some of the more majestic tobacco companies are limited with these possibilities. To maintain and develop a high quality crop, unique fertilizers are being developed, attention is paid to attracting talented professionals in the agricultural industry.

Cigarettes from this company have been popular on the market since the last century. The variety of the line leads to delight, the most outstanding steel products of the Esse brand.

The origins of the creation were 3 types of products:

• Regular Esse;
• Light;
• Field.

As the development progresses, the types of famous Korean cigarettes are increasing. New tastes appear, the line of aromas is expanding.

The manufacturer puts on the market products full of unusual ideas, bold decisions. Presenting to the public original tastes and unique aromas.

Smokers test

Korean brand exclusivity

The Esse family is distinguished by the unique characteristics of the brand, with their help you can distinguish from products of other manufacturers.

Characteristic features contain all components of the product:

• Visible and inner side of the package, text;
• Stamp format;
• The unique composition of tobacco products.

Manufacturers indicate on the packaging rounded data on the amount of nicotine in the product. The company, which originated in South Korea, strictly monitors the observance of accuracy, therefore the numbers are indicated up to 2 decimal places.

The production of packaging is carried out by combining parts of shells of different colors and then coating the structure with varnish. An integral part is holographic embossing, covering both the visible side of the pack and the inner foil. The colored smoke depicted on the pack was preceded by an image of flowers.

The shape of these products is longer than standard cigarettes. Esse Golden Leaf cigarettes, exported to many countries, are recognized as the thinnest in the world. An additional difference is the image with the inscription on the filter.

The amount of nicotine and nicotine tar characterizes the strength of the product. But the Korean concern minimized these indicators, emphasizing its focus on the female audience. The range of use of nicotine is from 0.25 to 0.65 mg, nicotine gum from 2.5 to 7 mg.

Esse cigarettes instantly gained popularity among the female population. After all, initially they broke stereotypes by creating the first cigarettes not for men. The amount of nicotine and nicotine tar was deliberately reduced to optimize for the female body.

Designers have tried to create an exclusive, elegant, memorable packaging, slogans could not remain on the sidelines. Despite the weak advertising campaign, since the appearance of the brand on the Russian market (2003) until 2006, product sales have doubled their results every year.

Having secured the main positions within the segment for the production of tobacco products. The slogans “Create your own image”, “Luxurious environment”, “Everything in your power” emphasized the exclusive quality of the product.

Statistics show that every woman who smokes in Russia has tried cigarettes from this series at least once. The reviews are impressive. The majority are approving, which gives an additional impetus to the development of the company. Below are the main types of Esse cigarettes offered by the company.

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Popular types of line and demand

There are several varieties:

1. Fans of aromatic hot coffee prefer Esse Cafe cigarettes. The tobacco of this product contains aromas of subtle coffee notes. An exclusive golden filter has been developed especially for this brand. 4 mg is the share of nicotine in the product, cigarettes are surprisingly easy to smoke. The sophisticated designer packaging indicates that it belongs to the ladies' product.
2. The Golden Leaf release was aimed at the more mature market - sophisticated business women. The brand's style and packaging reflect a simple elegance, perfect for strong independent women. The nicotine content reaches 0.3 mg.
3. The line includes an additional group of mini cigarettes. This series appeared for the maximum convenience of the ladies. Even the smallest section of a handbag of any size can accommodate a miniature pack. Mini Black stands out strongly against the general background, being the strongest of the entire line. Nicotine content 0.4 mg, tar 4 mg. Their strength is a highlight, but not an irritant.
4. Mini Menthol is another representative of the compact line. It has a deep and rich menthol flavor, which provides additional ease of smoking.
5. For those who are not yet completely addicted to the habit, or who want to reduce their nicotine consumption, the Mini Silver brand was developed. Compactness, average saturation, ease of consumption are the indisputable advantages of these products.
6. The famous Super Slims Classic cigarettes have a classic deep taste. The supplemented name with the word Slims is intended to mark their thin form, due to which 6.5 mg of nicotine tar contained in cigarettes is barely perceptible. Good feedback were obtained due to the complete lack of aftertaste.
7. Super Slims Field is one of the lightest cigarettes in the Slims family. The tar content is only 2.5 mg per cigarette. The absence of the smell of tobacco from the smoker will serve as an advantage for the ladies in the use of this brand.
8. Stronger and richer are Super Slims Menthol cigarettes. The gum content is adjusted to 6 mg, which helps to bring out the menthol flavor more vividly. These cigarettes are suitable for unique people with non-standard preferences.
9. Super Slims One- in the entire Esse line. The resin content is 1 mg. Doesn't cause irritation respiratory tract, has a traditional, but at the same time restrained, tobacco taste.
10. The Super Slims Gold taste has a unique structure and a wide range of amateurs. The product has an average strength, which is 4 mg of nicotine tar per cigarette.

The giants of the tobacco industry are constantly forced to monitor market trends in order to maintain their leadership. So the company KT & G, based on statistical data, was convinced that the majority of consumers of the Esse brand are young people.

Among the products of the Korean brand, Essay cigarettes with a capsule are of great interest to customers. The manufacturer decided to add a "zest" to its products. This new development is popularly called "a cigarette with a button". Indeed, it is so. The fact is that according to the technology, a special capsule is built into the filter. With regular smoking, nothing happens. But as soon as you crush the capsule by pressing your fingers, the smoke is immediately saturated with a pleasant refreshing grape aroma. Each puff brings more and more pleasant sensations. These are the very first ladies' super-thin cigarettes with such a "surprise". Customers love their attractive appearance, as well as that unique feeling when the capsule bursts, emitting a characteristic click, and immediately the breath is saturated with a pleasant explosive grape freshness. Experts consider these cigarettes to be quite promising and are working on expanding the range of their counterparts.

Addiction to tobacco covers not only men, but also the beautiful half of humanity. Esse cigarettes are popular among women, the types of which are famous for their variety. KT&G entered the Russian market back in 2003 and still holds the first place in the segment of thin female cigarettes.

Residents of Asian countries actively consume tobacco products. This fact is driving Asian cigarette companies. A major player in the tobacco market is Korea Tomorrow & Global (KT&G) from South Korea. Its range includes more than 100 different brands, among which the most famous is Esse.

KT&G production and range

The KT&G company uses elite types of tobacco from all over the world in its products. But most of the cigarettes are made from their own crops. Special attention is paid to the cultivation of high quality tobacco. The company develops exclusive fertilizers for its plantations and attracts the best specialists in the agricultural industry.

This approach provides a constant two-year supply of quality raw materials. Even some of the larger tobacco manufacturers cannot afford it.

KT&G products have been known all over the world since the last century, the variety of the assortment is surprising. The most successful of the brands produced is definitely Esse. Initially, there were only 4 types of this product:

• regular Esse;
• Light;
• Field;
• Menthol.

With the growing popularity of the types of "Essays", their number also increased. Varieties with different flavors appeared. The manufacturer makes bold, original decisions in the manufacture of its products, presenting mixed tastes and unusual new aromas.

What is the difference between Esse species?

The Essay family is famous for having its own, characteristic features helping to distinguish the brand from other manufacturers. Features include all the components of a classic tobacco product:

• outer and inner parts of the pack, including inscriptions;
• shape of cigarettes;
• own approach to the composition of cigarettes.

Not many manufacturers of tobacco products indicate the amount of nicotine on a pack with an accuracy of two decimal places. The Korean company strictly adheres to this precision.

The manufacture of a pack involves the application of pieces of shells of different colors, after which a thin layer of varnish is applied. On the outer part, as well as on the inner foil, holographic embossing is used. The original image of the flowers in the bundle pattern has been altered by colored smoke.

The shape of the cigarettes is longer than the usual ones. The Esse Golden Leaf brand is known as the world's thinnest cigarette. They are exported to many countries. In order to distinguish, there is a picture with an inscription on the filter.

The main indicators of the strength of cigarettes are the content of nicotine and nicotine tar. In the Esse family, such components are minimized. This emphasizes the belonging to tobacco products for women. The nicotine use range is 0.25-0.65 mg. Nicotine gums can be in the range of 2.5-7 mg.

Characteristics of popular types of Esse cigarettes

1. Esse Cafe cigarettes are preferred by lovers of aromatic coffee drink. A special designer gold filter has been developed for this look. The nicotine content is 4 mg, but cigarettes are smoked very easily and leave a familiar nice smell coffee. The thin packaging underlines the belonging of Esse Cafe to ladies' cigarettes.
2. The Esse Exchange brand is renowned for its unusual, innovative approach. There is a capsule in the filter of the cigarette. It is filled with a special substance with apple flavor and menthol aroma. If the smoker does not burst this capsule, the taste will be classic. This approach allows the smoker at any time to convert a traditional cigarette into a flavored one that eliminates the tobacco odor.
3. The Essay models use a mini ruler. Esse Mini Black is considered the strongest type of ladies' cigarette. Special drying of tobacco and fine cutting of sheets gives flavor richness and thickness. Despite this, the tobacco smell is almost imperceptible and does not cause irritation. The Esse Mini Black pack is compact and fits easily into small sections of a handbag of any shape.
4. Esse Mini Menthol brand is known for its rich menthol flavor. This is another type of mini line, which is inherent in the minimum size and compactness. These cigarettes are preferred by lovers of unconventional tobacco products.
5. Esse mini Silver is a type of the "Essay" family for smokers who are not particularly involved in the smoking habit. Small size, medium amount of nicotine can give you the opportunity to experience the taste of tobacco only for a short time.
6. Esse Super Slims Classic cigarettes have a traditional, rich taste. In this form, exclusively elite tobacco is used. The Slims category emphasizes the very slim shape. Therefore, the presence of 7 mg of nicotine tar during smoking is not very noticeable. The smell of tobacco is restrained. Smoking this brand does not cause an unpleasant aftertaste.
7. The Esse Super Slims Field brand represents thin, light cigarettes. The nicotine tar in Field is only 2.5 mg. Smoking is gentle and does not irritate the throat. A person who smokes a Super Slims Field cigarette has almost no tobacco aroma.
8. Another type of the Essay family from the category of very thin Slims cigarettes is the Esse Super Slims Menthol brand. The presence of menthol and 6 mg of nicotine tar makes them a number of non-standard, relatively strong female cigarettes.
9. Esse Super Slims One is a type of cigarette considered to be the lightest in the Essay family. They contain only 1 mg of nicotine tar. The slim, elongated shape lends this look a touch of elegance. Super Slims One is preferred by lovers of classic tobacco.
10. In the Esse Golden Leaf brand, the strength is minimal. The amount of nicotine in cigarettes is only 0.3 mg. Despite this, when smoking, there is a sufficient flavor intensity of tobacco.
11. Another type of Essay that belongs to the traditional is Esse Super Slims Gold. The average strength is determined by 4 mg of nicotine tar. This type is characterized by the long and thin shape of the cigarette through which the tobacco mixture is distributed.

Esse Exchange brand innovation

Large manufacturers are constantly collecting statistical information about the buyers of their products. Without this, it is impossible to maintain leading positions in the market. It is known that the lion's share of Esse brand consumers are young people. The tastes of young people are usually volatile.

This well-known fact obliges KT&G employees to constantly look for various innovations, to make non-standard, original decisions.

The Esse Exchange brand combines two fragrances at once. The smoker himself chooses the taste of tobacco smoke. This opportunity is provided by a capsule built into the filter. When a person smokes, they can crush the capsule and the classic tobacco flavor will change to menthol-apple. Among the tobacco products of the Super Slims format, it was the developers of Esse Exchange that were the first to use such a novelty.

Now all the major tobacco manufacturers are using the capsule idea to add flavor to a single brand. Historically, the appearance of capsule technology is first dated August 2008. It was then that the Reynolds American company applied the capsules for the Camel Crush brand. This innovation has dramatically increased the share of this type of cigarette in the American market.

Leading manufacturers British American Tobacco, Philip Morris International, Marlboro, L&M quickly picked up new idea and entered into a licensing agreement with Reynolds for the use of the capsule in the filter. Over the years, tobacco companies have produced tens of billions of flavored capsule cigarettes. And if initially this technology was used only in expensive luxury cigarettes, now it is extended to inexpensive, economical types.

Today, man is used to indulging his desires. The once forbidden becomes available, the assortment is growing. Trying new things, he becomes addicted, becomes vulnerable. Life is no longer imagined without acquired rituals.

Today there are many addictions - alcoholic, drug, sugar, tobacco, computer games, sports, etc. And not all of them benefit a person, most cause irreparable harm to health and shorten life.

Huge corporations regularly support consumer interest through new products in their products. And given the competitive market, they have to increase the advantages and make the ads more attractive to the audience. Such novelties, conquering the tobacco addiction market, are the so-called button cigarettes.

One of the followers of the fashion was the Korean company Korea Tomorrow & Global (KT&G), which owns the popular sigayet brand ESSE - produced for ladies with tobacco addiction. Influenced by competitors, they launched the ESSE Exchange, capturing the hearts of many women who smoke.

ESSE cigarettes

This brand of cigarettes conquered women originality of forms and a wide range of flavors. Consumers note the good quality of the tobacco used and the pleasant aftertaste without impurities.

I have been smoking for several years now and I am not going to quit. A few months ago I got my hands on a very attractive pack of ESSE Exchange cigarettes with thin feminine cigarettes and a fragrance button. It was love at first sight. Neat, elegant cigarettes have an amazing tobacco taste.

Despite the small strength, they may well satisfy the need for nicotine. By pressing the button, you will feel the incomparable taste and aroma of mint. There is no disgusting aftertaste, a trail of menthol candy remains in the mouth. There is no desire to even take chewing gum in your mouth. And, in general, ESSE - cigarettes, the tastes of which will surprise even the most discerning lovers of the unusual. Would definitely recommend these Korean babes.

Kristina

The ESSE brand manufacturers and developers were the first to develop a capsule flavoring system in the slim cigarette format.

In addition to "cigarettes from Korea", the capsule system is used by many brands all over the world. Their variety allows even the most picky connoisseur to find their own unique aroma.

A small fragrance capsule is placed in the filter of such novelties. that spreads its unique aroma and taste when crushed. A couple of decades ago, this amazing novelty began its march through the tobacco market, gaining more and more new fans around the world.

The first flavor capsule hit the market in August 2008, when Reynolds American launched the Crush with a push button, which greatly increased their popularity. Tobacco giants quickly jumped at the idea ... There are many types of capsule cigarettes on the market with different tastes and aromas.

There are several brands of flavored capsule cigarettes on the market today:

The taste and aroma of the capsule can be mint, lemon, berry, etc. And also manufacturers began to produce cigarettes with two capsules containing different flavors. When the buttons are pressed at the same time, they are mixed.

Two-capsule cigarettes include:

• Kent D-Mix Plus.
• Marlboro Double Mix.
• Lucky Strike with two capsules.

Recently I came across an attractive pack of Rothmans Demi Click. There is a green ring on the cigarette filter, when pressed, the cigarette acquires an incomparable taste of lime. A very unusual solution for experienced smokers. Now it is possible to diversify daily smoke breaks with bright notes of a pleasant aroma. This novelty will appeal to women more, but men, I think, will appreciate this product. If you have not quit smoking yet, I recommend it.

Once I went into the store for another pack of cigarettes and a beautiful, bright pack caught my eye. I admit I was pleasantly surprised by the content. Cigarettes have a pleasant, unlike anything aroma, after them there is no sore throat and no unpleasant tobacco aftertaste remains. Hair and hands do not smell of tobacco at all. I was very pleased with the price. Recommend.

The so-called button cigarettes conquered modern smokers, became a new entertainment and surprised with their versatility and diversity.

But what harm are they doing?

By crushing a small flavored capsule, the smoker sets in motion an irreversible mechanism: a chemical compound that is passed off as aroma oil, instantly impregnates the filter, imparting a pleasant aftertaste to the inhaled smoke.

The most common flavoring is menthol. It acts on the throat as an anesthetic, dulling the sensation of tobacco strength, making the taste softer and the breath fresher.

In reality, menthol flavoring slows down the absorption of nicotine, which leads to a feeling of unsaturation and makes the smoker draw in smoke more and more often, and often smoke two cigarettes in a row.

Fans of delicious smoke breaks automatically reduce the time between cigarettes, inhale deeper, filling their lungs with smoke more and more, and thereby increase the risk of developing oncology. And also the flavoring increases the degree of addiction and takes root addiction, which makes it almost impossible to quit smoking in the future.

It has been proven that smokers who constantly use flavored cigarettes with capsules smoke several times more cigarettes than connoisseurs of the classic tobacco taste.

Among the consumers of capsule cigarettes there are not only fans of experiments and girls who are hungry for taste sensations, but also teenagers. They are attracted by the "magic button" and a pleasant aftertaste. Such an early introduction to smoking irreversibly leads to irreparable consequences in the form of a fatal disease - lung cancer.

The harm from the consumption of this type of cigarette was not ignored by the government. many states. In 2012, Brazil became the first country to expand the ban on flavored cigarettes. In the countries of the European Union, it is planned to stop the spread of such a harmful type of tobacco products by 2022. In the United States, such a ban has been in effect for almost a decade.

The Russian authorities are trying to combat the spread of tobacco products by increasing the price and introducing a permit for the sale of tobacco products to persons over the age of 21. And also in the near future there is a ban on the sale of flavored cigarettes due to the fact that they are more harmful than ordinary ones.

In our time, various flavors are incredibly popular. A person has a huge dependence on taste and smell. World manufacturers, armed with this weakness, try by any means to satisfy the customer's need for pleasant sensations, not always bringing benefits.

Today, almost everything is flavored - from toilet paper to engine fuel. The variety of aromas and flavors has no boundaries. The consumer gets what he wants at an attractive price for him and often does not even think about the composition and impact of such an acquisition. Flavors inevitably contain heavy chemical compounds, which, entering the body, cause irreparable harm to it.

In the case of flavored cigarettes, smokers try to make the usual ritual a little more pleasant by adding captivating aromas to it, diluting the daily smoke break with new taste sensations. And together with the resins that damage the lungs, they inhale dangerous chemicals, oils based on poisonous mixtures, thereby increasing the possibility of a malignant disease.

Sadly, but the main audience of flavored tobacco lovers are girls, women and adolescents, whose bodies are the weakest and most vulnerable to such harmful influences of the popular trend.