Many modern mothers today prefer to transfer the reins of domestic government, and with them the upbringing of their own baby, into the experienced hands of professionals. This trend is getting stronger every year.

Being a mother, experienced parents assure, is also work. Moreover, it is really tiring and difficult: irregular working hours, lack of wages, constant headaches due to nervous tension. A job that makes any office position seem like a seaside resort. This is partly why many modern mothers today prefer to transfer the reins of domestic government, and with them the upbringing of their own baby, into the experienced hands of professionals. This trend is getting stronger every year.

That is why the recruitment of personnel for children of different ages in recent years has moved from the category of a simply developing business to the category of a very profitable one.

Personal Features

Irina Gurenkova, head of the Assistant recruitment agency, welcomes me, as usual, with a cup of tea and a box of chocolates.

- Grateful parents? I nod at a 600-gram colorful package of Assorted Chocolates.

- How! Irina smiles back. - Grateful employed. Parents rarely bring sweets. They think: they paid, and that's enough for them.

- It's kinda weird.

- What's so strange?

- So it seems that they often pay for schooling, but teachers still wear sweets

The selection of domestic staff in general and a nanny for a child in particular is one of those types of business in which much, and even too much, depends directly on the human factor.

“The difficulty is that mothers choose a nanny not for their child, but for themselves,” says Irina Gurenkova. – Therefore, it is often important not only how professional the nanny is in one way or another, but also how much she knows how to please people, how she can present herself in the family. It is important, and what kind of customer sees the future nanny. Too much in this business depends on the opinions and personal views of people.

Irina places an application form for one of her clients in front of her. In the column "phone numbers of potential governesses" about 30 names are written in Irina's neat handwriting. In the margins are still someone's phone numbers and some notes like minuses and pluses.

“I have been looking for a nanny for this lady for two months now. Nonsense really. I've found at least 20 first-class nannies for her, and I don't know how many just good ones. Her arguments not in favor of these workers, as a rule, are as follows: "She wants me to like it. I don't like it when people flatter." Of course he does. She wants to be hired. But can you explain this to my client? .. And sometimes the nanny does not look like that and her manicure is not the highest grade. In a word, I did not like it - that's all.

It has gotten to the point that the nanny is often chosen according to the sign of the zodiac. We even have such a column in the questionnaire: "Zodiac sign".

“Why are you bothering with such a difficult client?” I'm interested.

- I'm curious to "finish" her in the end, - Irina laughs.

Another feature: a recruitment agency for the selection of domestic staff does not have basic guidelines in the selection of personnel for its clients. Hence the huge search problem for picky customers.

“We have no idea what a nanny should do,” says Galina Alekseeva, general director of the Liga home service agency, “the law does not even spell out what kind of profession this is. As a rule, people who work in this area do not have a work book. Accordingly, the responsibilities are blurred.

“People want a nanny to take care of the child, clean and cook for the whole family,” continues Irina Gurenkova. - All this at best for one and a half thousand euros per month. And if, God forbid, the nanny does not meet all these requests and requirements, the agency is to blame.

At the peak of fashion

Recruiting in the direction of "home staff" originated in Moscow in the mid-1990s. And it all started with nannies and governesses. It was then that women appeared in the capital who did not see anything bad and reprehensible in having their child raised by a "someone else's grandmother", while they themselves, providing their child with a decent future, would rise higher and higher up the career ladder. Moreover, says Galina Alekseeva, in these years, taking a nanny, and even "from the agency", becomes a matter of prestige.

Galina’s deputy and just a colleague in the shop, Elena Karachkova, notes: “Don’t forget, everything always has its own fashion. In the mid-90s, a fashion for nannies arose. a child to anyone other than kindergarten teachers. Of course, high-ranking officials in the country hired both governesses and nannies for their children. But until the 90s, middle-class people could not afford this. There was even a certain stereotype: to take someone to it's not good for one's own house, and even more so for servants. And in the 90s, stereotypes are crumbling. Young families want to live in a new way. And such a "fashion" arises. Many agencies that exist today are created on the wave of this fashion. "

Galina Alekseeva, however, is inclined to believe that the emergence of agencies is due not only to the notorious fashion, but also to the natural need of people: “Working people need a nanny. And in the 90s there are a lot of working women. So, imagine: you choose your own nanny For example, they wrote that they need a woman from 30 to 40 years old with a Moscow residence permit.Yes, a dozen of those who are already over 50, and two dozen of those who do not have a Moscow residence permit will call you.A normal person has no time to filter such "callers". That's why we are needed."

New wave: who wins?

Those who emerged outside the "wave" have a chance, recruiters say, but they are small compared to what opportunities were provided to agencies in the 1990s.

“Today, more than 300 agencies in Moscow are engaged in the selection of domestic staff,” says Galina Alekseeva. “That's a lot. The competition is huge, and it will be difficult to make a name for yourself.

Irina Gurenkova tells her story.

I came into this business in 2000. At first I came just as a manager, and then the idea arose to “open up” myself. I got a job as a top manager for one person who was ready to finance his own agency, on the condition that another person would actually lead it. Then, after a while, she saved up money and already opened herself, because we broke up with that partner. And then I just realized what the work of a recruitment agency is. First, it's a round-the-clock search and stress. You need to call your parents in the evening: only at this time normal people are freed from their work. Accordingly, the negotiations are all the same in the evening. And during the day you, like crazy, rush about in search of the right people for the positions of governesses and nannies. In addition, it costs a lot of work to find a suitable office. And you also need to keep track of your profits.

- Well, of course, this is business.

Yes, business. The situation around recruitment agencies is so uneven, everything is so unregulated by law that the market is actually "black". There are a lot of private traders who work directly with parents and often "throw" recruitment agencies. They suggest: they say, maybe we can agree without an agency? And parents are happy. You don't have to pay taxes to the government.

For a year, Irina worked only for the salary of her managers, rent and advertising in a print publication. There was simply no money left for his salary. That's how they survived.

Oksana Ozerova is just starting her business: the agency for the selection of professional nannies and governesses "Land of Oz" was opened under her leadership just a year ago. “The only thing I can say,” Oksana comments on the situation, “I have been doing business for the tenth month. But during this time I have not earned anything yet.” The head of the "Land of Oz" plans to survive the period of lack of money in the same way as Irina - as if it were a natural disaster.

Nevertheless, the profitability of a business that has grown in weight and age, according to professionals, is usually not lower than 30%. The most profitable services are the selection of a nanny "for an hour" (as a rule, there are much more such applications than applications for the selection of a nanny "with a schedule", and such a nanny is more expensive).

- And yet, - says Irina Gurenkova, - we noticed such a trend. If there are five applications for temporary baby-siters, then similar orders will continue. It's like a sign such that it's better and advertising, if things go in this direction, give in this direction.

With seemingly minimal business costs, a recruitment agency pays off heavily and slowly. Why is this happening? Unforeseen advertising costs are to blame.

Main development tools

Colleagues Galina and Elena believe that in order to survive in modern conditions, a recruitment agency must first of all monitor the quality of its services and not forget about advertising. It is also important how enterprising and resourceful the leader is. At the same time, it is not at all necessary for him to have a specialized education - in the field of psychology and pedagogy.

Are you not a teacher by education? I ask Galina Alekseeva.

- What do you! No, not a teacher, she smiles back.

– Does the head of such an agency need any special education? Should he be a teacher or not?

Don't confuse business with profession. There is, you know, such a specialty - a businessman. That's what he should generate ideas.

- You know, - Irina Gurenkova tells me, - I also used to think that since I am a psychologist, then I will be able to select staff, and even more so for the house. This is given to me. But being a businessman is different. Over the years of working as the head of a home service recruitment agency, I realized that it doesn’t matter whether you understand people or not, whether you are a teacher or not. Those who choose nannies for themselves are so unpredictable people that you can’t take any professionalism here.

"Grandma on call"

The main thing, all the heads of recruitment agencies say in unison, is advertising. Without it, it will be almost impossible to survive. It is also the main expense item in the budget of every company that decides to engage in the selection of domestic staff.

- Regarding advertising, the issue is complex, - says Galina Alekseeva, - specialized magazines are better. What - you can't guess. Somewhere advertising works for some agencies, and vice versa for others. Everything is individual here. It's hard to recommend any particular edition. But it's definitely glossy. The Internet has been active lately.

- The main thing is, of course, the message and demand for the services you advertise, - comments Elena Karachkova. - Somehow we came up with a wonderful advertisement in the newspaper - the slogan was: "Grandma on call." Calls were dark. In general, the "nanny for an hour" service is in great demand. But the way we beat her is noteworthy. You always need to correctly place accents.

- And yet, - says Elena, - after two years of work, we began to notice that about 40% of newly arrived clients are friends of our old friends who came to our agency on the advice. So it would be nice to use the impeccable quality of work as another promotion tool.

Oksana Ozerova notes the flawless work of her website on the Internet as a tool for promotion: "Our main clients come from the Internet. Or through acquaintances. But there are a lot of them from the Internet. The only thing is that our location is not always suitable for these clients. We haven't found any an office in the Center".

ten to thirty

I meet with Oksana Ozerova in her office on Schelkovskaya. On the map, it looks like it's pretty close. But where is this building A, which is so carefully hidden between piles of five-story buildings? It turns out that this is an extension to a large hotel complex, proudly towering nearby. The external ugliness of the premises, however, is more than compensated by the homely comfort that reigns in Oksana's office. The small room is furnished and decorated with photographs.

“Here we are sitting,” says Oksana, spreading her arms. - Everyone promises to give us a room in the next high-rise by the summer, and now they say: sit here. These are all promises, of course. But we are waiting. Thinking about how to arrange a new office.

The basic problem many home service agency executives face is not new to small businesses. It's about finding the right office. But it is precisely for this area, all my interlocutors say, that the problem of finding suitable areas is very acute. Only if the office is located in the city center, you can count on clients not only from some particular district, but also from all over Moscow. Moms and dads go to the outskirts very reluctantly.

“Clients from anywhere in Maryino won’t come to us here,” says Oksana Ozerova.

- You need 25 - 30 meters from the strength. Yes, ten meters to the negotiation room. Irina Gurenkova complains. - And today you simply cannot find an office with such parameters. Because demand exceeds supply by several dozen times. So I've been looking for my office on Oktyabrskaya for six months. The whole thing.

Seasons

Immediately after me, a woman enters the meeting room with Galina and Elena, most likely a client. Spring, as it turns out from our conversation with the heads of home service recruitment agencies, is a busy season. For all its external independence from climatic conditions, this business also has a certain seasonality.

And it depends primarily on the time of the holidays.

“July and August are the velvet season for some, and the dead season for others,” says Irina Gurenkova. - For us, for example, dead. Those who need to look for a nanny put it off until September and calmly left for a vacation. And those who needed a governess for the baby during the vacation, have long found her ahead of time, that is, on the eve of the summer season - in April - May.

Among the dead months, Irina says, one should also include the holiday of such a project as a recruitment agency for the selection of children's personnel.

Let's start with the office. Suppose you are lucky and, in the most successful scenario, you have found an office 30 meters away from the metro, in the Center. The cost of a square meter of such an area for a year is at least $ 700. Based on this minimum, you can calculate that such a room will cost you $21,000 per year. Per month - 1750 dollars. Amount number one.

- What about number two?

- Now what we will put in the office.

- Excellent. Computers and office equipment - about $ 3,000. And don't forget about salaries for managers. Minimum two managers - $800 salary plus interest.

- Does it total about 8600 dollars?

- Yes. But do not forget about all the little things. For example, sockets in the office, light bulbs and so on. Two thousand more will flow. So this business as a whole costs about $10,000 minimum to start.

From the dictionary of a personnel officer specializing in the selection of children's personnel:

Babysitter. Babysitting (from English babysitt-ing) is the practice of "temporary" care for a child. Teenage girls are willing to babysit your baby "for a modest fee" while you visit the theatre.

The term "babysitting" appeared in 1937 in the United States. In the West, this is a common thing. With us, babysitting exists in the form of services of younger sisters and grandmothers, who are ready to drive up at the right time to sit with your child. The babysitting service is not common among the services offered by recruitment agencies. This is actually a free profitable niche. Since the demand for babysitters is great, and their salaries are much higher than the salaries of ordinary nurses.

Governess. A nanny who does not take care of the housework, but is only engaged in the upbringing and education of children. Helps with homework or prepares for school. May know foreign languages. It is this category of governesses that is most in demand today.

Nanny. According to professionals, in Russia the concept of "nanny" includes not only feeding the child, his upbringing and minimal education, but also very often routine housework, such as: ironing, washing, cleaning, etc.

Complete care. Full care is a full range of childcare services, including the participation of a nanny in cleaning and washing the children's wardrobe, compiling a children's menu, and so on. In fact, a nanny who performs such a range of services replaces a mother for a baby. In our country full care is a common requirement for any nanny.

What is the article about?

At the beginning of their activity, many entrepreneurs try to find and occupy a profitable niche. The lack of investment at the start pushes you to look for such an idea for a business that will allow you to start earning with minimal investment.

And how about starting a recruitment agency from scratch and succeed in this direction? Many enterprises are puzzled by the search for qualified personnel. This is due to the fact that the success of their activities and the amount of profit depend on the professionalism and skills of employees. For this reason, the services of a recruitment agency will always be in high demand.

What are recruitment agencies and why are they needed?

If an entrepreneur decides to create a recruitment agency for staff recruitment and build a successful business in this field, you should understand its features in detail. What is the purpose of such companies and what do they represent?

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There are several types of recruitment agencies that are engaged in the selection of employees for organizations that have left relevant applications. In addition, applicants can be sent for preliminary training, if such a clause is specified in the agreement between the employer and the recruiter. Often, factories and factories, private small and medium-sized enterprises, as well as manufacturing firms of various profiles, act as customers. It is known that it can take a lot of time to find good specialists. For this reason, organizations turn to recruitment agencies for help and impose a number of requirements on applicants, according to which the necessary employees are selected.

If a person has firmly decided to work for himself and organize his own recruitment agency, he should be aware of the features of this type of activity. As with any other type of business, there are pros and cons. The benefits of running a recruiting company include:

• high monthly income;
• the presence of a small starting capital for opening an agency;
• fast return on investment;
• lack of dependence on seasonality;
• the ability to create a large base of regular customers.

If the enterprise selects highly qualified specialists for the customer who fully meet his requirements, in the future partnerships are built between both organizations. This leads to the fact that they cooperate on an ongoing basis and mutually beneficial conditions. An entrepreneur has the opportunity to choose any format of a recruiting agency and develop in this direction. In addition, there are practically no serious obstacles to entering the market, therefore, with the right organization of activities, you can quickly occupy your niche and develop successfully.

Despite such a rich list of advantages, this business is not without drawbacks. First of all, you need to understand that not every employer is ready to direct their own funds to pay for the services of such agencies. In addition, a significant part of organizations prefer to cooperate with recruiters on an ongoing basis. For this reason, it will be quite difficult for a young company to find large customers at first, until it gains a certain authority. Also, entrepreneurs who want to develop their own recruitment agency, production, or, for example, open a self-service car wash, must remember the high level of competition.

Types of recruitment agencies for recruitment

Before opening a recruitment agency, an entrepreneur needs to decide on the direction of his activity. There are several types of such organizations, each of which has a specific specialization:

1. Classic staffing agency. They are often referred to as recruiting companies. This format will be the easiest to master for novice businessmen, since the demand for the services of recruitment agencies for recruiting is quite high and does not require special knowledge to start. The main task of such companies is to find the specialists needed by customers with further employment. KA are somewhat different from other recruiters in the way they receive remuneration for the work done. In the first case, the organization transfers money for each specialist brought in in the amount of his monthly salary, and in the second case, the customer pays a fixed amount for the services provided. Despite such an insignificant difference, the principle of their work is identical. These organizations act as intermediaries between job seekers and employers. Entrepreneurs are encouraged to actively work on creating a base of customers and people of various specialties who need to get vacancies. This will allow in the shortest possible time to acquire a valuable asset (personnel) and offer it to potential customers. For example, a company is in dire need of a chief engineer. If the CA presents the employer with several candidates to choose from within 20-30 minutes, the latter will see prospects for further cooperation with an unknown recruiting firm.
2. Staffing agencies of narrow specialization. From the name of such companies, it becomes clear that their main activity is the search for narrow-profile workers. For example, it can be hired staff for the home or specialists serving a large organization. Customers almost always make high demands on applicants. They want to know everything about the future employee: education, social status, character traits, health status, feedback on his activities, etc. Finding people who have a narrow specialization in a particular field almost always presents certain difficulties, because there is practically no information about them in the public domain. It is also quite difficult to obtain personal information from applicants to fill out personal data, because not every person will agree to disclose them. Nevertheless, as they say: the game is worth the candle, because when employed, applicants receive a high and stable salary, and the agency receives a decent fee.
3. Headhunting agencies. The specialization of such companies is the search for professionals in a particular field of activity. For example, it can be TOP managers who large organizations want to see in their staff, and smart engineers or developers of innovative solutions. It is quite difficult to find a high-class specialist. It is not uncommon for organizations to offer high fees to headhunters if they find the right employee. In most cases, this can be extremely difficult to accomplish, since tough specialists are worth their weight in gold, and for them enterprises create all the conditions that allow them to live comfortably. Even high salaries, bonuses, social packages and other benefits are sometimes not of interest to professionals, so it is very difficult to lure them to the side of the customer. This is the main task of headhunters.
4. International CA. This type of enterprise specializes in providing job seekers with services for employment abroad. To organize such a company, an entrepreneur needs to find many foreign companies willing to cooperate and hire Russians. The vacancies of IT-specialists, engineers and medical workers who have their own scientific papers or technologies are in great demand.

Important: international CAs have the right to provide recruitment services only if they have the appropriate licenses. Getting foreign employers as business partners is extremely difficult. Entrepreneurs who want to try their hand at this niche should be aware of the high competition, as well as create a very profitable offer for potential partners.

How to open a recruitment agency?

Let's consider the main stages.

Business registration

A novice entrepreneur who wants to create his own recruitment agency or, for example, become a real estate appraiser, is required to register a business. To do this, you need to contact the tax office at the place of residence and register a limited liability company or individual entrepreneur. The second option would be preferable for a small agency: registration is fast, and the state duty is 800 rubles.

Registration of an LLC takes much longer, in addition, it will be mandatory to deposit the amount of 10 thousand rubles in the form of authorized capital. As a taxation system, you can choose UTII or STS. You also need to open a bank account, which is necessary for the receipt of funds and displaying the expenses of the enterprise.

During the registration of the agency, you will need to indicate the OKVED codes. To do this, select 74.50.1 Provision of recruitment services or 74.50.2 Provision of recruitment services. Upon completion of the registration procedure and obtaining the appropriate certificate, the entrepreneur can start doing business.

Premises selection

Specialists will work in the office of the recruitment agency, as well as receive visitors. For this reason, it is necessary to create comfortable conditions for the company's activities there. It is necessary to carry out repairs and ensure the uninterrupted operation of engineering communications (electricity, telephony, Internet, water supply). In addition, high-quality furniture should be installed inside the office. The room does not hurt to divide into several zones:

• reception;
• director's (administrator's) office;
• places for interviews and receptions;
• location of personnel workplaces;
• bathroom.

Of great importance is the location of the building with the office of the recruitment agency. The ideal option would be to find a room in the central part of the city or the business district of the village. If this is not possible, the office should be opened elsewhere, however, to attract customers, you will need to spend more money on advertising.

The building where the company will be located should be located near a major transport hub and have a car park. For the activities of a recruitment agency, it is enough to choose a room with an area of ​​​​50-60 m². The monthly rental price varies within 30 thousand rubles.

Important: if novice entrepreneurs have extraordinary ideas that will benefit the state and make good profits, they can turn to educational organizations such as business incubators. Participants of training programs are provided with assistance at all stages of the formation of a young organization up to the beginning of independent activity.

Purchase of equipment

After the repair work, the agency must be equipped with furniture and modern office equipment. This will create the necessary conditions for the operation of the enterprise. To equip a small company, you will need:

• laptop (4 pcs.) - 150 thousand rubles;
• router - 1 thousand rubles;
• landline phone (4 pcs.) - 4 thousand rubles;
• furniture (racks, wardrobe, tables, chairs) - 20 thousand rubles.

Thus, the cost of purchasing equipment and furniture will amount to 175 thousand rubles. You will also need to purchase stationery, office paper and leave some money for travel expenses. Total - the total amount of investments is 180 thousand rubles.

Personnel attraction

It is necessary to attract specialists to the staff of a recruitment agency who will perform certain functions. The administrator of the company must have the ability to negotiate with visitors and customers. In addition, his responsibilities include coordinating the work of all specialists. The administrator keeps order in the company, buys consumables and is responsible for managing the workflow.

HR managers must look for new clients of the agency, communicate with customers, be able to conclude contracts and organize meetings of applicants with company management. The recruiter enters data into the client base and also communicates with people about vacancies. He must be able to explain to a person how to behave at an interview and get the desired vacancy, for which they can be fired from work, what rights and obligations the applicant has, etc. The agency's psychologist conducts trainings for his colleagues, talks with clients and provides assistance in work situations.

The staff of a recruiting company might look like this:

• administrator - 25 thousand rubles;
• recruitment manager - 20 thousand rubles;
• HR specialist - 15 thousand rubles;
• psychologist - 15 thousand rubles.

Total - the cost of staff salaries will amount to 75 thousand rubles. In a small agency, the position of recruiter and manager can be combined by one employee, which will reduce the costs of the enterprise. For the same reason, the duties of an accountant should be outsourced, which will take about 8 thousand rubles a month.

Organization of promotions

First of all, even before the opening of the enterprise, it is necessary to create a business card website for the organization. This will allow a large number of people to learn about the activities of the company and promote the business through the Internet. On your own resource, you should place information about the location of the KA, indicate contact numbers, e-mail address, regularly publish updates on existing vacancies and highlight the benefits of cooperation with your agency. Promotion of business in social networks will give good results - in groups you need to constantly post information about vacancies, the cost of services, and also fix a commercial offer for employers.

Advice: The Internet allows you to get any information in a matter of minutes (for example, quickly find information about banks that give loans with a bad credit history, information about competitors, etc.). According to statistics, 75-80% of clients apply to recruitment agencies using the Global Network.

Speaking of marketing tools, printed materials should be singled out. You need to turn to designers who will develop booklets and business cards for the company. Advertising in the media will cost about 50 thousand rubles. It should include the placement of advertisements on radio, municipal TV channels and in the press. Taking into account the creation of the website and its promotion, the cost of the advertising campaign will amount to 67 thousand rubles. In the future, this amount will be reduced to 20 thousand rubles for the promotion of the agency.

Recruitment agency business plan

To organize the work of the enterprise, it is necessary to draw up a business plan for a recruitment agency. It is a calculation that allows you to find out the amount of a one-time investment in a project, mandatory monthly costs and its profitability. So, for opening a company, one-time expenses will be:

• registration of the enterprise - 1 thousand rubles;
• rent of office premises - 30 thousand rubles;
• repair work, replacement of communications - 70 thousand rubles;
• purchase of equipment and furniture - 180 thousand rubles;
• advertising campaign - 67 thousand rubles;
• staff salary - 75 thousand rubles;
• the company's reserve is 10 thousand rubles.

Total - the amount of initial investment will be 433 thousand rubles. Now let's calculate the amount of mandatory monthly expenses, which include:

• rent - 30 thousand rubles;
• advertising campaign - 20 thousand rubles;
• taxes - 15 thousand rubles;
• utilities - 15 thousand rubles;
• staff salary - 75 thousand rubles.

The total amount of payments is 155 thousand rubles. As practice shows, after 2-3 months of work, a small recruitment agency can count on a profit of about 120 thousand rubles. Return on investment is possible after 6 months of active activity.

A professional team is the key to the success of any business. Large companies are responsible for the selection of personnel. Therefore, the demand for the services of recruitment agencies is high.

We will figure out how to open a recruitment agency from scratch, what documents are needed for this, where to find employers and whether such a business is profitable.

The recruitment agency is the link between the employee and the employer. Agencies are:

• Full cycle services for both employers and job seekers
• Part-time work only for those who are looking for or offering a job
• Highly specialized help to find an employee or find a job in a certain area - for example, in IT

What services does a recruitment agency provide to clients?

• Handles a large number of requests. Employers get a lot of responses for some vacancies. Not all companies have the resources to consider them
• Finds rare specialists. According to the announcement, such an employee cannot be found, but in a large database of a recruitment agency - for sure
• Conducts trainings and refresher courses. The demand for such services is growing every year. Employers want to make employees not only smarter, but also happier
• Helps job seekers to find a job. Competent personnel officers can make a "candy" from the resume of any applicant for a vacancy and prepare it for an interview

Experienced recruitment agencies can organize all of the above quickly and efficiently.

Is it profitable to open a recruitment agency

The costs of starting a staffing agency from scratch depend on which market segment you are targeting.

So, for an online recruitment agency, it is enough:

• computer
• phone
• Internet
• own site
• Access to specialized sites

If you intend to conduct full-fledged interviews and meet with employers, you will also have to rent an office.

In addition, the new business will need funds to pay employees and promotion.

Let's say you decide to open a full-service recruitment agency in St. Petersburg. You will need:

• Rent a room - 80’000 ₽ per month, payment for the first and last month of rent is immediately paid
• Computers and furniture - 200’000 ₽
• Phone and Internet - 1’000 ₽
• Access to specialized sites - from 60’000 ₽ per month
• Creating your own website - from 50’000 ₽

Put another 100,000 ₽ for repairs.

Total: about 491,000 ₽ is needed to open a recruitment agency.

It will be possible to “recapture” the costs at the expense of customers. Thus, the commission of reputable recruitment agencies can reach up to 25% of the annual payroll fund of a hired specialist. With well-organized business processes, a recruitment agency pays off within the first year of operation.

Opening a recruitment agency from scratch step by step

When opening a recruitment agency, an entrepreneur needs to go through several stages:

• Register with the tax office as an individual entrepreneur or LLC
• It is better to rent a room with an area of ​​at least 20-30 m², in a place with high traffic and parking
• Buy equipment and furniture
• Pay for access to specialized Internet sites
• Create your own website
• Hire staff - people with specialized education, experience, self-confidence

In addition, a recruitment agency will need a package of internal documents - several types of reporting and contracts.

Basic documents of the recruitment agency:

• Contract for the provision of recruitment services. It should contain all the conditions for interaction between the agency and the customer, including confidentiality issues.
• Selection request. In it, the customer indicates the requirements for the candidate and working conditions
• Applicant Questionnaire. Required if the applicant does not have a resume
• Recruiter reporting forms. Needed to regulate the work of HR managers working in your agency
• Management reporting - on vacancies, finances (losses and profits), advertising costs, etc.
• Employment contract and job description of the recruiting manager
• Conclusion based on the results of the interview - to report to the customer for each candidate: I liked / did not like the applicant and why
• Resume standard - so that all resumes that you send to the client are designed in the corporate style of your agency

When all the formalities are met, start looking for the first customers.

Where can a recruitment agency look for employers?

To know about you, you need run an advertising campaign. Inform about yourself on all popular Internet resources of the city, order several banners, make business cards to leave them to potential customers.

pay attention to newly established organizations. New companies may need the services of a recruitment agency.

Meet. visit all profile events and make contacts among company recruiters. Some of them may bring you more than one client.

Study the market. Make up list of organizations with whom you want to cooperate. Make an individual commercial offer for each. Then arrange a meeting with the heads of organizations and try to prove yourself from the best side. Leave a good impression of yourself, and sooner or later a client will come to you.

Starting a staffing agency is a great idea for a small business. Be active and competently build business processes - then success will not keep you waiting.

Housekeepers, governesses, chauffeurs, tutors - these specialists are becoming more and more in demand today. Where to look for such people? How can you be sure that they are professional?

These questions are of interest to many applicants. That is why the question of how to open a recruitment agency is becoming more and more relevant. After all, it can become a really interesting and profitable business.

What is such an agency? Basic principles of work

If you are interested in how to open a recruitment agency, then you are probably wondering how exactly such enterprises work. In fact, everything is quite simple. The clients of such agencies are employers - people who are looking for a particular specialist.

Since in most cases the company offers the services of domestic staff, then customers, respectively, are looking for nannies, governesses, tutors, gardeners, cleaners, cooks, etc. For example, if both parents are busy with work, then they need a person who will look after the child or keep the house clean, from time to time indulge in delicious home-cooked dishes.

Of course, you don’t want to take anyone into your house anyway - employers want to hire only really good people who can be trusted. The agency is an intermediary between the employer and the specialist of a particular case.

Where does the profit come from?

In fact, a domestic staffing firm can be a lucrative business. This business does not require a large start-up capital, but it takes a lot of time and effort to develop it. So where does the money come from?

Many agencies charge employers a small premium for finding the perfect employee. In addition, the money is paid by those people who are looking for work. Here you can already choose the system yourself. In some firms, employees immediately after registration pay a certain amount, and the agency guarantees them decent employment.

Some enterprises take 50-100% of the first salary of a hired specialist. On the other hand, you can charge a small monthly fee for having an employee or employer in your database. In any case, at the initial stages, it is best to establish a convenient and understandable payment scheme.

How to open a recruitment agency? Package of official documents

Of course, such activities are considered entrepreneurial. How to open a recruitment agency? First you need to register with the tax office.

In this case, the best option is to take shape as an individual entrepreneur. This will give you some additional benefits such as a simplified bookkeeping system, fewer paperwork required, etc. It is worth noting that individual entrepreneurship is opened, as a rule, already five or seven days after the submission of the necessary documents.

Where to rent an office space and how to arrange it?

If you are wondering how to open a domestic staff recruitment agency, then you should know that you will need to have your own office. Of course, it doesn't have to be big. However, remember that the atmosphere and atmosphere of your office will demonstrate the solidity and quality of your company's work - this is what clients will first of all pay attention to.

The location of the office is not so important here, but it is best to choose it somewhere in a busy part of the city, for example, in a central area or in a business center. On the other hand, if you do not have such an opportunity, then the office can be located somewhere on the periphery - in this case, you will need to spend more time and investment in advertising.

As for the office itself, it should be bright, clean, demonstrate success, responsibility and professionalism. There is no need for any sophisticated decorations - minimalism will be in place.

It is desirable that the office has at least three separate rooms. In the hallway, for example, you can place a secretary's table, arrange several comfortable chairs or sofas - here customers will be met. In addition, rooms for interviews are needed, as well as a place for working staff.

Naturally, you will need to purchase computer equipment, including a printer and scanner. Storing customer data on a computer system is much easier.

Selection of permanent employees

Of course, if you open a small agency, then at first you can do all the work yourself. However, this takes time. And as the company develops, you will need assistants, because a domestic recruitment agency must work smoothly.

To begin with, you need a secretary who will answer calls, meet clients, schedule and follow it. In addition, it is necessary to hire a specialist in personnel. He will conduct interviews with job seekers, help them fill out questionnaires, check data, etc.

It is possible that for interviews with employers, you will also need an additional employee who can figure out exactly what the client needs. Do not forget that someone will have to keep accounts, be responsible for advertising, conduct a regular search for new applicants, etc.

Some experts advise hiring a full-time psychologist who can assess some of the qualities of people looking for a job, as well as the characteristics and desires of clients offering a particular position. In any case, all employees of your company should be sociable, pleasant in communication, unobtrusive, diplomatic. Leadership qualities, the ability to clearly and clearly express thoughts, as well as persuasion, will also not interfere.

Where to find professional job seekers?

Of course, the selection of domestic staff is an extremely responsible matter, which must be approached seriously. After all, employers turn to you for help, completely relying on your opinion. You must provide them with professional employees who can be trusted.

At the beginning of their activity, many entrepreneurs try to find and occupy a profitable niche. The lack of investment at the start pushes you to look for such an idea for a business that will allow you to start earning with minimal investment.

And how about starting a recruitment agency from scratch and succeed in this direction? Many enterprises are puzzled by the search for qualified personnel. This is due to the fact that the success of their activities and the amount of profit depend on the professionalism and skills of employees. For this reason, the services of a recruitment agency will always be in high demand.

What are recruitment agencies and why are they needed?

If an entrepreneur decides to create a recruitment agency for staff recruitment and build a successful business in this field, you should understand its features in detail. What is the purpose of such companies and what do they represent?

There are several types of recruitment agencies that are engaged in the selection of employees for organizations that have left relevant applications. In addition, applicants can be sent for preliminary training, if such a clause is specified in the agreement between the employer and the recruiter. Often, factories and factories, private small and medium-sized enterprises, as well as manufacturing firms of various profiles, act as customers. It is known that it can take a lot of time to find good specialists. For this reason, organizations turn to recruitment agencies for help and impose a number of requirements on applicants, according to which the necessary employees are selected.

If a person is determined to organize his own recruitment agency, he should be aware of the features of this type of activity. As with any other type of business, there are pros and cons. The benefits of running a recruiting company include:

• high monthly income;
• the presence of a small starting capital for opening an agency;
• fast return on investment;
• lack of dependence on seasonality;
• the ability to create a large base of regular customers.

If the enterprise selects highly qualified specialists for the customer who fully meet his requirements, in the future partnerships are built between both organizations. This leads to the fact that they cooperate on an ongoing basis and mutually beneficial conditions. An entrepreneur has the opportunity to choose any format of a recruiting agency and develop in this direction. In addition, there are practically no serious obstacles to entering the market, therefore, with the right organization of activities, you can quickly occupy your niche and develop successfully.

Despite such a rich list of advantages, this business is not without drawbacks. First of all, you need to understand that not every employer is ready to direct their own funds to pay for the services of such agencies. In addition, a significant part of organizations prefer to cooperate with recruiters on an ongoing basis. For this reason, it will be quite difficult for a young company to find large customers at first, until it gains a certain authority. Also, entrepreneurs who want to develop their own recruitment agency, production, or, for example, must remember the high level of competition.

Types of recruitment agencies for recruitment

Before opening a recruitment agency, an entrepreneur needs to decide on the direction of his activity. There are several types of such organizations, each of which has a specific specialization:

1. Classic staffing agency. They are often referred to as recruiting companies. This format will be the easiest to master for novice businessmen, since the demand for the services of recruitment agencies for recruiting is quite high and does not require special knowledge to start. The main task of such companies is to find the specialists needed by customers with further employment. KA are somewhat different from other recruiters in the way they receive remuneration for the work done. In the first case, the organization transfers money for each specialist brought in in the amount of his monthly salary, and in the second case, the customer pays a fixed amount for the services provided. Despite such an insignificant difference, the principle of their work is identical. These organizations act as intermediaries between job seekers and employers. Entrepreneurs are encouraged to actively work on creating a base of customers and people of various specialties who need to get vacancies. This will allow in the shortest possible time to acquire a valuable asset (personnel) and offer it to potential customers. For example, a company is in dire need of a chief engineer. If the CA presents the employer with several candidates to choose from within 20-30 minutes, the latter will see prospects for further cooperation with an unknown recruiting firm.
2. Staffing agencies of narrow specialization. From the name of such companies, it becomes clear that their main activity is the search for narrow-profile workers. For example, it can be hired staff for the home or specialists serving a large organization. Customers almost always make high demands on applicants. They want to know everything about the future employee: education, social status, character traits, health status, feedback on his activities, etc. Finding people who have a narrow specialization in a particular field almost always presents certain difficulties, because there is practically no information about them in the public domain. It is also quite difficult to obtain personal information from applicants to fill out personal data, because not every person will agree to disclose them. Nevertheless, as they say: the game is worth the candle, because when employed, applicants receive a high and stable salary, and the agency receives a decent fee.
3. Headhunting agencies. The specialization of such companies is the search for professionals in a particular field of activity. For example, it can be TOP managers who large organizations want to see in their staff, and smart engineers or developers of innovative solutions. It is quite difficult to find a high-class specialist. It is not uncommon for organizations to offer high fees to headhunters if they find the right employee. In most cases, this can be extremely difficult to accomplish, since tough specialists are worth their weight in gold, and for them enterprises create all the conditions that allow them to live comfortably. Even high salaries, bonuses, social packages and other benefits are sometimes not of interest to professionals, so it is very difficult to lure them to the side of the customer. This is the main task of headhunters.
4. International CA. This type of enterprise specializes in providing job seekers with services for employment abroad. To organize such a company, an entrepreneur needs to find many foreign companies willing to cooperate and hire Russians. The vacancies of IT-specialists, engineers and medical workers who have their own scientific papers or technologies are in great demand.

Important: international CAs have the right to provide recruitment services only if they have the appropriate licenses. Getting foreign employers as business partners is extremely difficult. Entrepreneurs who want to try their hand at this niche should be aware of the high competition, as well as create a very profitable offer for potential partners.

How to open a recruitment agency?

Let's consider the main stages.

Business registration

A novice entrepreneur who wants to create his own recruitment agency or, for example, is required to register a business. To do this, you need to contact the tax office at the place of residence and register a limited liability company or individual entrepreneur. The second option would be preferable for a small agency: registration is fast, and the state duty is 800 rubles.

Registration of an LLC takes much longer, in addition, it will be mandatory to deposit the amount of 10 thousand rubles in the form of authorized capital. As a taxation system, you can choose UTII or STS. You also need to open a bank account, which is necessary for the receipt of funds and displaying the expenses of the enterprise.

During the registration of the agency, you will need to indicate the OKVED codes. To do this, select 74.50.1 Provision of recruitment services or 74.50.2 Provision of recruitment services. Upon completion of the registration procedure and obtaining the appropriate certificate, the entrepreneur can start doing business.

Premises selection

Specialists will work in the office of the recruitment agency, as well as receive visitors. For this reason, it is necessary to create comfortable conditions for the company's activities there. It is necessary to carry out repairs and ensure the uninterrupted operation of engineering communications (electricity, telephony, Internet, water supply). In addition, high-quality furniture should be installed inside the office. The room does not hurt to divide into several zones:

• reception;
• director's (administrator's) office;
• places for interviews and receptions;
• location of personnel workplaces;
• bathroom.

Of great importance is the location of the building with the office of the recruitment agency. The ideal option would be to find a room in the central part of the city or the business district of the village. If this is not possible, the office should be opened elsewhere, however, to attract customers, you will need to spend more money on advertising.

The building where the company will be located should be located near a major transport hub and have a car park. For the activities of a recruitment agency, it is enough to choose a room with an area of ​​​​50-60 m². The monthly rental price varies within 30 thousand rubles.

Important: if novice entrepreneurs have extraordinary ideas that will benefit the state and make good profits, they can turn to educational organizations such as. Participants of training programs are provided with assistance at all stages of the formation of a young organization up to the beginning of independent activity.

Purchase of equipment

After the repair work, the agency must be equipped with furniture and modern office equipment. This will create the necessary conditions for the operation of the enterprise. To equip a small company, you will need:

• laptop (4 pcs.) - 150 thousand rubles;
• router - 1 thousand rubles;
• landline phone (4 pcs.) - 4 thousand rubles;
• furniture (racks, wardrobe, tables, chairs) - 20 thousand rubles.

Thus, the cost of purchasing equipment and furniture will amount to 175 thousand rubles. You will also need to purchase stationery, office paper and leave some money for travel expenses. Total - the total amount of investments is 180 thousand rubles.

Personnel attraction

It is necessary to attract specialists to the staff of a recruitment agency who will perform certain functions. The administrator of the company must be able to communicate with visitors and customers. In addition, his responsibilities include coordinating the work of all specialists. The administrator keeps order in the company, buys consumables and is responsible for managing the workflow.

HR managers must look for new clients of the agency, communicate with customers, be able to conclude contracts and organize meetings of applicants with company management. The recruiter enters data into the client base and also communicates with people about vacancies. He should be able to explain to a person how to behave at an interview and get the desired vacancy, what rights and obligations the applicant has, etc. The agency's psychologist conducts trainings for his colleagues, talks with clients and provides assistance in work situations.

The staff of a recruiting company might look like this:

• administrator - 25 thousand rubles;
• recruitment manager - 20 thousand rubles;
• HR specialist - 15 thousand rubles;
• psychologist - 15 thousand rubles.

Total - the cost of staff salaries will amount to 75 thousand rubles. In a small agency, the position of recruiter and manager can be combined by one employee, which will reduce the costs of the enterprise. For the same reason, the duties of an accountant should be outsourced, which will take about 8 thousand rubles a month.

Organization of promotions

First of all, even before the opening of the enterprise, it is necessary to create a business card website for the organization. This will allow a large number of people to learn about the activities of the company and promote the business through the Internet. On your own resource, you should place information about the location of the KA, indicate contact numbers, e-mail address, regularly publish updates on existing vacancies and highlight the benefits of cooperation with your agency. Promotion of business in social networks will give good results - in groups you need to constantly post information about vacancies, the cost of services, and also fix a commercial offer for employers.

Advice: The Internet allows you to get any information in a matter of minutes (for example, quickly find information about, information about competitors, etc.). According to statistics, 75-80% of clients apply to recruitment agencies using the Global Network.

Speaking of marketing tools, printed materials should be singled out. You need to turn to designers who will develop booklets and business cards for the company. Advertising in the media will cost about 50 thousand rubles. It should include the placement of advertisements on radio, municipal TV channels and in the press. Taking into account the creation of the website and its promotion, the cost of the advertising campaign will amount to 67 thousand rubles. In the future, this amount will be reduced to 20 thousand rubles for the promotion of the agency.

Recruitment agency business plan

To organize the work of the enterprise, you need a recruitment agency. It is a calculation that allows you to find out the amount of a one-time investment in a project, mandatory monthly costs and its profitability. So, for opening a company, one-time expenses will be:

• registration of the enterprise - 1 thousand rubles;
• rent of office premises - 30 thousand rubles;
• repair work, replacement of communications - 70 thousand rubles;
• purchase of equipment and furniture - 180 thousand rubles;
• advertising campaign - 67 thousand rubles;
• staff salary - 75 thousand rubles;
• the company's reserve is 10 thousand rubles.

Total - the amount of initial investment will be 433 thousand rubles. Now let's calculate the amount of mandatory monthly expenses, which include:

• rent - 30 thousand rubles;
• advertising campaign - 20 thousand rubles;
• taxes - 15 thousand rubles;
• utilities - 15 thousand rubles;
• staff salary - 75 thousand rubles.

The total amount of payments is 155 thousand rubles. As practice shows, after 2-3 months of work, a small recruitment agency can count on a profit of about 120 thousand rubles. Return on investment is possible after 6 months of active activity.

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Summing up, we note that in many respects the success of the enterprise will depend on the organizational skills of managers and the professionalism of employees. For the stable work of a recruitment agency and to compete with similar companies in the market, businessmen need to be able to quickly find the best ways to meet client needs and develop a flexible pricing policy.

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