In any city in Russia there are several taxi companies. These include well-known organizations operating throughout the country, and small private enterprises. Every day more and more new firms open, but the demand for services does not decrease.

The demand for a taxi does not depend on the level of development of public transport, the number of private cars or the average salary in the city. Each person may need to use the services of a taxi driver: a trip to the hospital, to visit, where it is planned to drink alcohol, to the store for a large item. Everyone can oversleep the bus or rush to the airport. Therefore, the popularity of taxis is growing year by year, and the emergence of new services like Yandex.Taxi or Uber is understandable.

Owning a taxi is a great investment and business idea. To get started, you do not need to buy dozens of cars, it is enough to hire drivers with personal vehicles.

We form a fleet

It is important to find a middle ground here: it will be expensive to maintain too many cars, you will not get profit with such expenses. If there are not enough cars, taxis will also quickly go into the minus. Drivers simply do not have time to serve all customers, and a taxi that is late is not re-applied.

There are several options for how to form a taxi fleet:

• Buy new or used cars: buy with your own funds, get a loan or lease. A significant disadvantage of this option is its high cost.
• Hire drivers who already have a car and pay them a salary;
• Hire drivers and pay them a percentage of the profits, as many modern dispatch services do
• A combined option is also possible: buy some of the cars, and recruit the rest of the taxi fleet by renting a car of employed drivers
Calculate how many cars should be in the fleet

An employee with his own car is a lot of advantages for a business owner. There is no need to spend money on repairs and keep track of maintenance deadlines, a fixed rate will give the staff a sense of stability, and a percentage will motivate them to work harder and better.

In addition to the issue of forming a fleet, when opening a taxi service, a number of other equally important tasks need to be solved:

• Determine how many workers will be needed for the normal functioning of the service. For example, dispatchers may well work from home
• Compile a list of services and compare with competitors
• Set the cost of the trip, draw up a price list. This can be done by calculating the costs and adding the expected profit to them.
• Make financial calculations of expenses for the premises for the control room, payment for cellular communications and the Internet, software, parking, as well as the cost of staff salaries and other needs
• Determine your advertising budget

Start-up costs and expected profit

Before looking for an office and hiring drivers, you need to make careful calculations. Opening a taxi service is a profitable business, equally relevant for both large metropolitan areas and sparsely populated cities. The main thing is to calculate all the expenses and add them to the budget.

Consider the amount of basic expenses for starting a business and the expected profit margin using the example of opening a taxi service in Yekaterinburg. To begin with, it is worth calculating the average cost of one trip. To do this, you can use the prices of competitors. Most Yekaterinburg taxis calculate the cost of a trip based on mileage. Let's take a distance of 3 kilometers and compare:

Taxi company	The cost of a trip up to 3 km, ₽
Taxi Nonstop	140
Three Fives	150
Yekaterinburg Auto	130
AutoCaprice	130

In total, we get the average cost equal to (140+150+130+130)/4=140 ₽ (round up 138). Let's say our taxi will work on the principle of a dispatch service that supplies private taxi drivers with orders and receives 10% of their revenue. The average revenue of a full-time machine is 3,000 - 5,000 rubles. Let's take for calculation a figure slightly more than the minimum - 3,500. If the taxi fleet has 20 cars that work 20 days a month, then the amount of revenue will be as follows: Period First year, amount in ₽ Second year, amount in ₽ Revenue 1 540 000 1 680 000

For the first year of operation, the revenue is somewhat less, since the service will need time to reach a normal work schedule and the desired employment of machines. Consider the firm's fixed costs:

Period First year, amount in ₽ Second year, amount in ₽ ZP Fund 453 000 494 000 payroll taxes 148 500 162 000 Rent 132 000 144 000 Depreciation 550 000 0 IP insurance premiums 40 390 41 790 Advertising 55 000 60 000 other expenses 110 000 120 000 Total 1 488 890 1 021 790

Starting your own taxi service is a fast return on investment: the cost of starting a business pays off in 17 months, and the profitability of this direction is 8.1%.

Taxi service revenue will average 1,540,000 ₽, net profit for the second year of operation - 413,115 ₽.

Permits and documents

To open a taxi service, you need to register an LLC or IP. To simplify the task, you can use the services of companies that will not only submit an application for you, but also make a seal and open a current account.

The cost of such a service for an individual entrepreneur will be approximately 3,000 ₽, and for a limited liability company - about 10,000 ₽. Don't forget to choose a name before you go to the tax office.

For individual entrepreneurs, the simplified taxation system (simplified taxation system) will be the optimal taxation regime. The entrepreneur can choose to pay 6% of income or 15% of the difference between income and expenses. In addition to taxes, every businessman pays contributions to the Pension Fund and the Social Insurance Fund.

Another cost item is obtaining a taxi license for each of the cars. According to the Taxi Law No. 69-FZ, both taxi services and individual carriers are required to receive it.

The permit is issued at the Federal Service for Supervision in the Sphere of Transport and costs approximately 3,000 - 4,000 ₽. Each driver must go through the procedure on their own. In the case of transportation of passengers without a document, the driver is issued a fine in the amount of 5,000 ₽. The license is valid for 5 years.

Total: the cost of registering a business will be 3,000 - 10,000 rubles, depending on the form of management, plus payment for a license for each vehicle. If drivers work on their own cars as an individual entrepreneur, then they pay for the permit from their own funds.

Choosing an office space

There is no fundamental difference in whether the taxi office will be located in the center or on the outskirts of the city. In a remote area, the cost of rent will be significantly lower.

Choose a room that is most suitable for the tasks: spacious enough, with good repair and a small area of ​​​​the adjacent territory, where drivers can park if necessary.

Since taxi drivers spend most of their working time on the road, and there are rarely more than two or three dispatchers in the office, an office of 15-20 square meters is enough to comfortably accommodate a company.

Let's compare the cost of renting premises in different districts of Yekaterinburg:

What equipment is needed to open a taxi service

For a taxi fleet you need standard office equipment:

• Desktop PC or laptop (3 in total, one for each operator): 60,000 ₽
• Automatic call handling software: about 250,000 ₽
• CRM system for working with clients: 50,000 ₽
• Phones for drivers (20 pcs.): 80,000 ₽
• PBX for several channels: 70 000 ₽
• Other expenses: 40 000 ₽

Total: 550 000 ₽

Recruitment

The following categories of employees are necessarily present in the staff of a taxi service:

• Drivers with at least 3-5 years of experience. The employee must be friendly, tidy, without health problems. It is worth checking the number of accidents in which he participated, as well as asking for a certificate from the drug dispensary. Experience in other taxi services will be an added advantage
• Dispatchers with experience in a call center or control room. Employees should have clear diction and a pleasant voice, PC skills, and efficiency. To start work, you need at least 3 dispatchers who will work in two days
• Accountant: since the taxi service does not involve complex reporting and a large amount of paperwork, it is better to contact an outsourcing company that will submit all the necessary documents to the tax office for a fixed monthly fee
• Technician: needed to look after the service's own fleet of vehicles.

Personnel costs

Driver revenue can be calculated in two ways:

• Percentage of each order
• A subscription fee that the driver pays each shift to access orders

Taxi Service Revenue Schemes

How to advertise a business

• Advertising banners on city portals and inside smartphone applications
• Advertising printing in OT
• Billboards and street billboards
• Own website and mobile app

Also, advertising costs should include pasting cars with “checkers” and company logos, buying lamps for the roof of a car. Additional child seats are required. They can be bought in smaller quantities, then orders for the transportation of passengers with children will be accepted only by some cars.

Try to use all additional ways to increase the flow of customers:

• With clubs, bars and restaurants
• Use social media to promote your company
• Run contests
• Advertise in large malls: people often order taxis when they go shopping

Examples of successful advertising banners, posters and flyers:

creative taxi advertisement
An example of an advertising banner or flyer for a taxi service

Comparison with a ready-made business in terms of costs

You can invest in starting your own business and go to success on your own, gaining invaluable experience. Another option is to consider a ready-made business.

Starting investments may be slightly higher compared to opening your own company, but you get an already working business. You avoid the standard mistakes of beginners and can immediately assess the profitability of the project by reading the reporting.

Consider an example of a taxi service offered for sale in Yekaterinburg:

• Business price - 1 999 000 ₽
• Profitability - 121% per annum
• Payback period - 10 months
• Monthly profit - 200 000 ₽

In addition, you get:

• Developed client base
• Recognizable brand in the city market
• Stable income
• Issued licenses and a proven reporting mechanism

Let's compare starting your own business from scratch and buying a ready-made company, paying attention to the advantages of acquiring an existing operating model:

Under certain conditions, buying a ready-made company is an excellent option. However, before buying, carefully evaluate the project and your strengths.

Period	First year, amount in ₽	Second year, amount in ₽
4 drivers	240 000	260 000
Accountant	70 000	84 000
System Administrator	77 000	84 000
Dispatchers, 3 persons	45 000	47 000
Cleaning woman	17 000	19 000
Total	453 000	494 000

Public transport does not suit, it takes too long and is not comfortable, you don’t have your own car, but you need to get to the office or university. The metropolis has strict time requirements, and sometimes the townspeople are not in the mood for jokes, a lot can depend on the timely arrival at the destination. And there is only one way out - to call a taxi.

In the business environment, it is not in vain that the transportation of passengers and cargo is considered a reliable business - even in the most crisis times, there will be customers. However, opening a taxi from scratch is difficult. Entrepreneurs without experience often go broke already at the initial stage due to organizational errors and lack of analysis of the environment.

Consider in the article: how to open a taxi, the benefits and disadvantages of a business, the registration procedure, a list of documents, etc.

Opening a taxi service as a business is a serious matter.

Idea No. 1 - to create a dispatch service that coordinates private transportation, to transfer an existing business to a new organizational level. The project will require certain investments in marketing and equipment, but with a competent approach, it will quickly pass the “zero” mark and become profitable.

In addition to creating a control room, you can also think about how to open a taxi depot: buy cars, but this will require multimillion-dollar expenses.

A great idea is to open a taxi franchise, without mind-boggling advertising costs, bureaucratic delays in paperwork.

And yet, the creation of a dispatch service, in our opinion, the best option is:

1. Moderate start-up costs.
2. Large-scale development prospect.

Flaws:

1. Tough competition.
2. Long-term investment in advertising.

In addition to a competent marketing policy, the competitiveness of the emerging taxi service will provide:

• quality communication;
• discipline in the enterprise;
• transparent formation of the cost of the trip;

As for the form of activity, the most rational is the creation of an LLC, but individual entrepreneurship is also acceptable.

Obtaining a license to operate a taxi service causes difficulties for entrepreneurs and legal entities planning to engage in this business.

The procedure for licensing a taxi is regulated by Federal Law No. 69 dated 04/21/2011

Paragraph 1 of Art. 9 informs: a document authorizing the transportation of passengers by taxi is called a permit, that is, we are not talking about a license, and the norms of Federal Law No. 99 “On Licensing” are not applicable to taxis.

The reason for the confusion in this aspect is the incorrect use of the word license in everyday life. It is correct to say - permission to transport passengers.

Further, Federal Law No. 69 informs that in the Russian Federation there is no single state structure authorized to license taxis, and that each subject of the Federation decides this moment at its own discretion. Accordingly, when making decisions, local authorities are guided by both federal and regional legislation.

National legislation in the aspect of opening a taxi regulates:

1. The procedure for issuing licenses.
2. Form for drawing up applications for extradition.
3. Requirements for vehicles and drivers.

And also determine the aspects controlled by local regulations:

• the form and duration of the permit;
• the procedure for filing applications and obtaining permits;
• permit cost.

According to Federal Law No. 69, legal entities and individual entrepreneurs can obtain a permit for commercial transportation, if they have one or more cars located:

• in personal property;
• rented or leased;
• by proxy or otherwise.

Federal Law No. 69 indicates: Permission to use a car as a taxi is issued individually for each vehicle, with the right to carry out commercial activities in a given region.

List of documents that you need to open a taxi:

1. Passport copy: full name, address.
2. Copy of TIN.
3. Application for state registration of entrepreneurial activity, certified by a notary.
4. Application for the transition to a simplified taxation system.

The application is considered up to 5 days, after which a certificate of registration is issued. Next you will need: registration with the Pension Fund and the Compulsory Medical Insurance Fund, which is responsible for compulsory health insurance.

• submit data on the planned number of employees;
• open a bank account;
• order a seal and a stamp.

When registering an LLC, the following documents will be required:

1. LLC Charter.
2. The decision to establish an LLC or the Agreement on the establishment of an LLC and the protocol for the creation of a legal entity. faces.
3. Receipt for payment of state duty.
4. Copies of passport pages certified by a notary.
5. Application for transition to a simplified tax system.
6. Application for registration of a company as LLC.
7. Confirmation from the owner of the rental property.
8. Legally certified copy of the form of ownership of the property.

After submitting the documents, the enterprise and the individual entrepreneur become registered with the MHIF and the Pension Fund, open a current and correspondent account, and register a cash register.

If you do not seriously consider the individual option of making money on a taxi as a business, there are two ways left:

• create a fleet of vehicles and personnel;
• organize the work of the control room, without investing in the purchase of a vehicle;

In turn, the implementation of the idea with a car fleet is possible as an own business project or as a franchise, under the protectorate of a chain brand.

Franchise Benefits:

1. Reducing risks when investing.
2. Ready-made action plan from the parent company.
3. Purchase of vehicles and equipment at preferential prices.
4. Special software.

And if the entrepreneur agrees to give up part of the sovereignty, in return he will receive the support of one of the whales of the industry with multimillion-dollar currency turnover, advanced analytics, and the name of the service.

The option of independent development in the face of competition with network services, such as Yandex Taxi or Uber, seems difficult and risky, as it will require huge investments, with no guarantee of return.

Step-by-step instructions on how to open your own taxi from scratch.

Aspects with the registration of the enterprise have been resolved, it's time to purchase cars. The purchase will cost about 600 thousand rubles. for a unit. That is, a small fleet of 10 cars - 6 million rubles. This is a large and risky investment, an error in calculations, business pitfalls, can lead to ruin.

Opportunity to save significantly - apply for leasing, long-term lease of equipment with the right to purchase.

With this decision, the entrepreneur can count on solid discounts and 10 cars, instead of 6, they will cost 3 million. But, at the same time, you will have to pay 120 thousand rubles a month, for 3 years, until the loan is fully repaid.

In order not to be stranded, after buying cars, we recommend creating a reserve fund, distributing expenses over several months, until the work of the enterprise stabilizes.

If you don't want to run your own business, rent out your leased cars to a reliable taxi service and earn regular profits.

An option for organizing a business, without monthly loan repayments, with savings in capital investment, is to buy used cars, but in this case, get ready for repair costs, vehicles are very likely to begin to fail soon.

You can do without sky-high investments by opening a taxi dispatch service, renting out existing cars. The cost of renting new cars is about 1300 rubles. per day, used 800.

The form of payment is chosen by mutual agreement, the driver makes:

1. Fixed fee.
2. Percentage of profit.

In our opinion, the first method looks reliable, but the second one is more profitable.

Effective work of the enterprise is ensured by efficient equipment.

For the control room, this is:

• means of communication for placing orders and transmitting data to drivers;
• servers and dispatcher terminals;
• devices that control the work of personnel.

Walkie-talkies in taxis are currently used in small towns and rural areas, with poor mobile coverage.

The device is easy to operate, but this is its only advantage compared to modern means of communication:

• the radio is easy to intercept and “steal” the order;
• communication channel is not stable;
• constant crackling in the cabin creates discomfort.

In addition, walkie-talkies are difficult to repair, devices require additional equipment with amplifiers, recording devices, etc.

Using cellular is easier. Ordinary touch phone with a special application, includes the following functions:

• taximeter;
• remote order acceptance;
• walkie-talkie.

In turn, the control room is equipped with terminals for accepting orders and a server with a taxi automation program. The program provides communication with drivers, records conversations, tracks the location of the car in Live mode.

The use of modern means of communication in the taxi service allows:

1. Save 20-30% running costs.
2. Place orders quickly.
3. Simplify logistics and navigation.
4. Supervise the work of staff.
5. Generate reporting.

The disadvantage of the system is interruptions in work with poor coverage, so cellular communication is not relevant in small towns and rural areas.

The category of taxi fleet equipment includes components for installation on cars: checkers, stickers, etc. The requirements and rules for using these devices are regulated by regional laws.

To organize a full-fledged control room, you will need experienced, trained personnel:

1. Qualified drivers (experience more than 3 years). To test the professional level, define a trial period for drivers, make sure that they are free to navigate in the city.
2. Qualified dispatchers responsible for taking orders and transmitting information to the driver. Accuracy, speed, attentiveness, skills in working with special programs are the main requirements for the work of a dispatcher.
3. Accountant for financial reporting and tax documentation.
4. Medic to check the physical condition of drivers before leaving the line.

The functions of a director in a taxi service are usually the priority of the business owner.

The marketing task of the new taxi service is to quickly and loudly declare itself and the benefits of the service.

• favorable tariffs for customers;
• punctuality;
• delivery of the client on time to the destination;
• driver behavior;
• the appearance of workers and vehicles, etc.

• on banners and billboards along the roads;
• in printed publications;
• in the Internet.

Order from the printing house: business cards, flyers, hire people to distribute printed materials and take care of advertising to attract drivers.

Pay special attention to the company name. Mandatory components of the brand - the word taxi at the beginning, the second part must reflect the essence of the commercial offer of the service - the opening of a taxi business, economy class, luxury, etc.

An important marketing ploy is easy-to-remember, simple phone numbers for the service. A person who sees the numbers for calling a taxi on a car or a billboard should not strain his memory, the “correct” number is remembered without effort.

Once the business has gained momentum and the brand has established loyal customers, open a patent on the company name - this will prevent competitors from using your service name in the future.

Discussing how to open a taxi service, we come to the conclusion that this is an expensive and rather risky project. Registration of an enterprise will cost 1–1.5 thousand rubles. plus the same amount for a permit-license for each car.

Then you need to purchase or pay:

1. Radio station: 15-40 thousand rubles.
2. Radio wave rental: 16-18 thousand rubles.
3. Office software - 5 thousand rubles.
4. Phone number - 2-3 thousand rubles.

Equipping one vehicle will cost (walkie-talkie, taximeter, checkers) - 2.5 thousand rubles. Multiply the resulting amount by the number of cars in the park. Registration of a trademark costs at least 6-7 thousand rubles.

The main item of expenditure is the purchase of cars. Working on the leasing system, it is realistic to reduce current costs by 8-10 times.

In addition to purchases and mandatory payments, there are monthly expenses.

• rental of office space;
• communal payments;
• radio frequency rental fee;
• employee salaries, etc.

A characteristic feature of the business, regardless of the region, the profit from the taxi service is about the same. The income from one transport unit per day is about 3 thousand rubles. that is, 80-90 thousand per month. Of these, the driver's salary is 30%, the rest is profit. Based on the above data, a hypothetical company will be able to reach zero in 6–7 months, and in the case of organizing a fleet, in 1.5–2 years.

Deciding how to open a taxi dispatch service from scratch, we come to the conclusion that this idea is rational and, if existing requirements are met, will lead to success - opening a profitable enterprise with acceptable payback periods.

At the same time, it is not easy to fulfill the task, given the significant risks and fierce competition in the market. A mandatory requirement for an entrepreneur is the presence of a well-written business plan, taking into account the existing conditions and characteristics of the region.

It is not easy to maintain your own taxi fleet profitably, because the Yandex.Taxi service has appeared on this market for a long time and is developing and gaining momentum every day. This is due to the convenience for customers - the client himself, through the application, easily finds a free car at the right time at the right time, cashless payment, democratic pricing, as well as a fixed and known in advance cost of the trip, which excludes the possibility of "divorce" for money by dishonest taxi drivers. Competing with such a large service provider is difficult, especially in Moscow and big cities. Maybe it's better not to compete, but to cooperate?

As the service expands rapidly, it needs to attract new vehicles and drivers to cooperate. Therefore, now Yandex.Taxi offers its franchising to aspiring entrepreneurs, and anyone with a starting capital of about 3 million rubles can organize a business under a well-known profitable brand by participating in the My Taxi Fleet program. By the way, the amount of three million rubles is designated for those who came into business from scratch. Consider the mechanism of interaction, and the unconditional advantages of using such a franchise.

Why is it profitable to cooperate with Yandex.Taxi

The service provides each individual manager who advises on emerging issues, helps to draw up an individual business plan, and organizes simplified interaction with involved organizations;
for a novice owner of a taxi fleet, when applying to a leasing company, the support of such a large aggregator is invaluable, since often due to frequent bankruptcy in the second or third month of the business’s existence, they are often denied financing;
discounts on CASCO insurance up to 5.5%;
corporate personnel training, consultations on applied software products.

But at the same time, Yandex.Taxi declares that it does not act as a financial guarantor for entrepreneurs.

Opening your own car park

It all starts with filling out the personal data of the application on the site. Let's start with the conditions and requirements that Yandex imposes on potential partners:
ownership of 10 or more cars in good condition and ready to simultaneously enter the routes or start-up capital sufficient to rent or lease the required number of cars;
officially registered status of an individual entrepreneur or other form of legal entity;
license for this type of activity (transportation of passengers);
branding of cars for the period of cooperation in case of using discounts for CASCO.

Next, Yandex, having studied your profile, will contact you and offer to undergo training, followed by passing the exam and the final conclusion of a cooperation agreement with the provision of official software from Yandex.Taxometer and programs interacting with it, which will allow you to get started.

As you can see, there are not so many difficulties, but the advantages of cooperation are obvious. In addition to the advantages already described above that help to successfully start a business, it will be objective to list the technical advantages of the service regarding the transportation process itself:
decent driver compensation programs;
the software allows taking into account the individual characteristics of each taxi fleet and fulfilling orders of different priorities with price adjustments for the classes of vehicles in use;
the use of advanced robot - programs for intercepting applications, minimizing idle downtime;
a modern GPS-monitoring system protected from malware by the AntiFake application;
built-in program for settlements with customers and drivers.

These technical tools allow you to get the maximum profit due to the minimum downtime of cars in search of passengers, which are becoming more and more every day due to the customer focus of Yandex.Taxi. As a result, only an increase in profits is predicted, while private cab drivers will continue to search for a client at stations and airports, wasting time on this and trying to compensate for this by setting high tariffs. A single software objectively and evenly, depending on the number of cars, distributes applications between performers, which allows even a taxi fleet with a minimum number of cars not to feel disadvantaged in the market.

Analysts predict online that taxis have a great future, simply because it is convenient for the passenger and profitable for the carrier. There is an expansion of the geography of using Yandex.Taxi - the service is confidently going to the regions. Accordingly, cooperating with this company, it is quite possible to count on the success of your business and a quick return on considerable initial investments.

In such a large taxi service, competition among drivers and employers within the company certainly exists, and let's see if the driver has the right to choose a larger or more profitable taxi fleet and change his affiliation to it.

Driver transfer to another taxi fleet Yandex.Taxi

Sometimes the desire to change the fleet arises from the employee not only on the basis of the desire for better working conditions and pay, but, for example, when changing the place of residence. Cooperation with Yandex opens up a wide range of employers in several regions of the country, and there are no problems or prohibitions for drivers to change the taxi fleet. They also have the opportunity to work for more than one park, which will help them earn more. The transfer is carried out directly through the Yandex.Taximeter application, where all the service's fleets sorted by city and the necessary information about them are available - this is done quite simply and the complete procedure for transferring an employee will take no more than a few hours.

For those who wish, a brief instruction: in the personal account of the Yandex.Taximeter application, you need to enter the "Help" section, then select the "Account and payment" item from the "Profile" submenu, where we follow the path "Partners" - "Driver" - "Request to change partner", enter information about a new partner and send the form for approval.

In the conditions of a modern city, a decent income is a necessity, and there are working tools for this, a vivid example is Yandex.Taxi, which is ready to offer profitable cooperation options for both businessmen and drivers.

Taxi transportation in Russia is gaining momentum. Taxi as a business develops most successfully in large cities and regions with consistently high incomes of the population. It is quite difficult for a carrier to find and occupy its niche in the market - the competition is high. A new market player must take into account many factors in order for his taxi service to find its customers. Then consistently high profits will be ensured.

Where to begin?

Determine your place in the market. Think about what type of clients you are targeting:

• social taxi;
• VIP class;
• corporate clientele.

Based on the concept of development, select a fleet of vehicles and build a pricing policy.

Organization of a taxi service

The business is to carry passengers. The system for receiving and distributing applications helps to quickly submit a car to the right address. The centralized dispatching service receives and processes orders.

Carry out the orders of customers accredited in this control room, drivers. Taxis are equipped with special distinctive signs (“checkers”), a walkie-talkie and a taximeter.

How to open a taxi so that drivers are interested in the end result, and the owner gets the maximum profit? Most entrepreneurs use a work scheme in which drivers work individually, “for themselves”. They are obliged to give a certain amount (plan) to the owner of the taxi service. Profit grows as the number of drivers fulfilling orders increases.

Another option - the drivers are in the state. The company must have its own fleet of vehicles. All profits are concentrated in your hands. In this case, questions arise about the depreciation of the fleet and the search for good drivers.

Many entrepreneurs prefer to open a taxi service with the involvement of self-employed drivers. As the company develops and the profitability of the enterprise grows, its own fleet is replenished. The quality of service and the increase in the number of regular customers contributes to the speedy exit to the break-even point and the receipt of solid dividends.

Make a business plan for a taxi fleet, taking into account the peculiarities of doing business in a given region, market capacity, all financial, organizational and legal issues.

Company registration

When issuing permits, be guided by the Federal Law "On Taxi" No. 69, as amended and supplemented, which entered into force on January 1, 2013. Formalize your business. A business can be registered as an IP. The carriage of passengers falls under UTII. Be sure to conclude an agreement with each of the drivers, in which you stipulate a percentage of the proceeds or a fixed amount that they are obliged to give to the owner of the taxi service.

For each car, you must obtain a road transport permit from the transport committee. The permit is valid for 5 years in the territory of the federal district where it was received. The document is in the salon. At the first request of the passenger, the driver is obliged to present it.

room

Find a room at the highest point in the city to ensure good communication quality. To get started, the size of the office can be small - 25-30 sq.m. In the control room, a minimum set of furniture (tables, chairs, cabinets) is required.

Create comfortable working conditions for taxi dispatchers to increase the level of concentration. Unfortunately, taxi owners often save on this expense item. Main disadvantages: cramped space, uncomfortable furniture, lack of sufficient rest time between work shifts, high workload per dispatcher.

The staff is forced to work in uncomfortable conditions. Constant stressful situations and a tight work schedule worsen the quality of work of dispatchers, lead to misunderstandings, mistakes, which, as a result, worsens the company's image and leads to an outflow of customers. When you save small, you lose big money.

Equipment

Before you open a new taxi service, purchase the necessary equipment:

• computer with special software (from 20 thousand rubles);
• multichannel telephone connection. The phone number should be simple and memorable. Each channel will cost 2-3 thousand rubles;
• program for automating the accounting of orders. Cost - up to 200 thousand rubles;
• "checkers" for a taxi. Cost - 600 rubles. a piece.

To work, you need radio communication in the VHF range. You will need a license, which is difficult and expensive to obtain. Many do the following: enter into an agreement with an outside operator licensed to use radio frequencies, and pay him a monthly fee.

Staff

You can open your own taxi only after recruiting a staff of competent, stress-resistant workers. For the dispatcher, a prerequisite is fast typing, attentiveness, politeness in communication and a pleasant voice.

1. Director. In most companies, the director is the owner.
2. Accountant. Hire a visiting specialist. Fixed salary.
3. Dispatchers. Quantity - at least 3 people. Set piecework wages to increase employee engagement.
4. Drivers. The number of drivers increases as your firm's reputation grows. For full-time employees, an acceptable option: +% rate. If the driver works "for himself", the entire amount in excess of the submitted plan remains with the driver. He pays his own taxes.

Advertising

Your task is to inform the population as soon as possible that a new taxi service has opened, offering customers excellent travel conditions. Where to advertise your company? Good options:

• on banners and billboards along roads;
• in popular print media. Newspaper with ads is the best option. Your ad should be large enough for readers to immediately notice it;
• print business cards, flyers. Hire students to distribute in crowded places;
• place an ad on the Internet.

An important detail is the name of the company. It must contain the word "taxi". The second word should reflect the concept and range of customers: economy taxi, luxury taxi, ten taxi, first taxi, etc. The name should be easy to remember, just like your company's phone number.

Business payback

A business will pay off faster if there are a large number of cars in the fleet. The shorter the waiting time for the ordered car, the more successfully the business develops. If you have about 50 cars, the costs will pay off in six months. If you work with car owners, the profit of the dispatch service is 10-15% of deductions from the wages of drivers. A business plan for a taxi fleet will help you calculate labor costs.

How to improve business efficiency

Taxi transportation has its own characteristics. Customer satisfaction is an important factor. A satisfied client will advise you to call your taxi. Dissatisfied will tell everyone he knows that you should not be contacted.

The presence of regular customers allows the company to develop successfully. Give these customers discounts on every 10 or 20 trips, on birthdays or holidays.

Watch how drivers maintain the car. Cleanliness and good condition are a must.

Keep rates reasonable. High fares will scare away potential customers.

Reduce car delivery time. Try to avoid misunderstandings and confusion in addresses.

If you are seriously thinking about how to open a taxi dispatch service, study the recommendations of experts and develop your own concept. Your company must be different from competitors and meet the needs of customers as fully as possible.

Most often, 2 categories of people come to the taxi business: former drivers and entrepreneurs who start this journey from scratch. If you are a former driver, then it may be easier for you - you already have an understanding of part of the process. You know what is important for drivers, you understand how to attract and retain them, because you yourself have recently been in their place. On the other hand, an entrepreneur who enters this niche from scratch does not have stereotypes and labels. Regardless of which category of beginners you belong to, to succeed in that business, you will need to understand all the technical nuances and organize business processes. In this article, we will tell you what you should pay attention to in the first place.

How to open a taxi dispatch service: choosing a city and a niche

First, study the situation in your market. How many services are already working, what level of service and prices they offer, what they use to attract drivers and customers. The amount of investment will greatly depend on the size of the locality where you decide to start a business. Opening a taxi in a small town, village or town is now much easier - there is little or no competition. If you decide to go to a larger city, it is very important to determine your narrow niche. Perhaps these will be VIP taxis with executive cars, or special conditions for students and pensioners. Perhaps you can offer a unique bonus program. In a word, in settlements with an established competitive market, it is necessary to create a clear positioning and stand out from competitors.

How to open your own taxi company

Your own taxi fleet implies the presence of your own cars. If you decide to follow this scheme, then it is best to lease the cars. On average, a car will cost you about 600-700 thousand rubles. As brands of light, consider inexpensive foreign cars: Volkswagen Polo, Hyundai Solaris, Kia Ria, Skoda Rapid. In the case of your own fleet of vehicles, you have 2 options for earning:

1. Hire hired drivers for salary and fixed shifts. In this case, you will earn the entire amount that the execution of client orders will bring you minus the salary fund.
2. Rent cars to drivers who will earn money by fulfilling their own or your orders. On average, the cost of 1 day of renting a car is 1200-2000 rubles (depending on the locality).

There are also combined options when you work as a dispatcher and have an additional taxi fleet. As a rule, in this case, the monetization method is chosen - renting a car.

How to open a taxi: IP or LLC is better

If your service will work as a dispatcher and provide information services, then it is easier and faster to register the IP form: it can be quickly opened, quickly closed, and it is easier to keep records. Unlike an LLC, an individual entrepreneur is liable with all his property, but there are few risks in the case of a control room, because. services are actually provided by frequent drivers on their own cars.

If the service has its own taxi fleet, then it is responsible for all its cars and for all the actions of its hired drivers. With serious investments and turnovers, the business registration of an LLC is more profitable, because in it the owner is responsible within the limits of the authorized capital. For example, the authorized capital of 10,000 rubles. There is nothing more to collect from the owner. In a taxi, the most likely risks are possible accidents with property damage and damage to health. If a hired driver crashed into someone else's car, and the insurance did not cover the damage, or God forbid, a person was injured, then the owner of the service is guilty. If you are registered as an LLC, then you can recover damages that were not covered by insurance only within the limits of the authorized capital. If the service with its fleet is registered as an individual entrepreneur, then its owner is financially liable within the limits of all his personal property and financial assets. In the case of such situations, they can take away a car, an apartment for debts, freeze a bank account, etc.

How to open your taxi and create a high level of service

You need to understand that it is important not only to attract a client, but to be able to keep him. Your main profit is repeat orders from already attracted customers. This is achievable if your service can create a high level of service. What is service and what is important for a taxi client:

• Quick acceptance and processing of the order. Ideally, car delivery in 3-5 minutes;
• Convenient notification system: SMS, callbacks with information about the car brand and delivery time;
• Friendly and polite driver;
• Transparent cost of the trip: ideally using a taximeter.