A business person, sooner or later, comes to the idea of ​​​​opening his own business. Small business is not associated with the production of strategically important goods or services. Here, as experience shows, the organization of fast food outlets brings a good profit, even despite great competition. Opening your own pizzeria can be attributed to such a business. With a well-designed business plan, the payback of a pizza production enterprise can occur within a year.

Where to begin

Before opening a pizzeria, it is necessary to put in order the preliminary documentation:

• Business plan;
• Registration of an enterprise;
• Premises rental;
• Purchase of equipment;
• Recruitment;
• Drawing up a production plan;
• Development of a marketing strategy;

It should be noted that all businesses associated with food products are required to comply with certain requirements of sanitary, fire services, as well as the tax code.

What is a pizzeria business plan?

Regardless of the nature of the business being opened, the business plan has several points common to all enterprises:

• Studying business ideas;
• Analysis of the existing market;
• Business registration (type of activity and form of taxation);
• The format of the institution and the cost of renting the premises;
• List of equipment;
• Staff costs;
• Conducting an advertising campaign;
• Conclusion about the profitability of the enterprise.

Drawing up a detailed business plan will help to fully assess the risks and investments of the opened business.

What is a production plan and why is it needed

After drawing up a business plan and putting it into practice, the time comes for an equally important document - the production plan of the enterprise. This document describes the organization of production activities. This also includes the basic menu and a list of necessary operations for cooking several types of pizza.

The production plan includes calculations for the purchase of products, the time of preparation of a certain amount of products. The duties of the staff and the organization of the work of the entire enterprise are also indicated here.

We can say that the production plan is the main working document, on the observance of which the profitability of the enterprise, compliance with the product range and the entire production process depend.

What documents are needed to open a pizzeria

To open a pizzeria, you need a whole package of permits:

• IP registration;
• Premises lease agreement;
• Permission from SES;
• Permission from Rospotrebnadzor to place a pizzeria in this room;
• Fire department permit.

For the tax inspectorate, depending on the form of taxation, it is also necessary to prepare and submit a whole portfolio of reporting documents on time. In addition, there is currently a law on online cash desks suitable for law 54FZ.

More information can be found on the portal of the tax service of the region.

What are the pitfalls when opening

There are pitfalls when starting any business. In the case of opening a pizzeria, the human factor is of great importance here. Rather professional and conscientious performance of work duties. Then you need to correctly calculate the purchase of fresh products for the filling. Otherwise, this perishable product may become unusable.

In the course of work, it will already be approximately known how many products are needed on average per work shift.

The wrong marketing strategy may also not bring new customers, but scare them away.

Separately there is a question with suppliers of products. At first, all the necessary products can simply be purchased in small quantities in supermarkets or on the market.

What equipment is needed to open

A pizzeria requires a lot of production equipment. In addition to ovens and ovens, you also need:

• Tables for cutting raw products of various types;
• Dough production equipment;
• Tables for finished products.
• packing area;
• Refrigerators.

How much money do you need to open

If we talk about a mini-pizzeria, then the initial costs may need about $ 15,000. If you plan to open a full-fledged enterprise, then the costs can increase tenfold or more.

As a rule, novice businessmen take loans from banks to open a business.

More detailed information should be obtained from professional auditors or other specialists.

We buy a ready-made pizzeria

To immediately get down to business, sometimes it is enough to purchase a ready-made pizzeria. In this case, the initial costs can be quite high, but still significantly lower than the purchase of new equipment and rental of premises.

The finished pizzeria already has a regular clientele and a promoted menu. But, as they say, a new broom sweeps in a new way. The organization of work, the distribution of responsibilities for the marketing line, work with suppliers will have to be started anew.

Pros and cons of a ready-made business

By purchasing a ready-made business, along with it, its advantages and problems are acquired. The advantages are a fully formed production process and the presence of a certain customer base. The downsides may be the hidden debts of the enterprise, the need to recruit most of the new staff and re-roll the marketing line.

Pros and cons of a franchise

The pizza franchise itself is a fairly profitable idea, just like the idea of ​​any fast food business. The disadvantages include the inability to make a forecast for daily demand. This makes it necessary to purchase a large amount of fresh food in very small batches. There is also a lot of competition, so it is necessary to organize work in several areas - a fast food hall, a takeaway pizza delivery window and pizza delivery on orders.

Popular franchises:

• "Dodo Pizza"
• "Papa Johns"
• "Domino's"
• "Pizza Pomodoro"

The amount of profit and the success of the pizzeria depends on the manager's ability to organize the production process and services. It is the service that can influence the influx of visitors.

Popular questions

Small pizzeria or big?

Depending on the availability of potential buyers, the volume of pizza produced can be calculated. In most cases, it is better to open a mini-pizzeria and then develop it by renting fast food outlets and expanding the delivery area.

What is the profitability of a pizzeria?

The return on investment in a pizzeria, with a successful organization of the business, can be about a year. Of great importance is a properly drawn up business plan, which already includes the percentage of expected profitability, taking into account all expenses and taxes.

Should I start shipping right away?

It’s not worth it, it’s better to first focus on establishing basic production processes. Delivery brings profit to an already promoted enterprise, since this is not the main source of income for a pizzeria, but a type of service provided.

How to open a pizzeria from scratch? Step-by-step instruction

Pizza, fast food, Japanese cuisine - without these dishes it is hard to imagine the everyday life of a modern city dweller. All new cafes, bars, restaurants open here and there, it seems that they instantly grow out of the ground, like mushrooms after rain. Every year the market of public catering establishments grows by 25%. This figure scares aspiring businessmen who want to try their hand at the restaurant business. However, fear is not always justified. For example, among cafe-pizzerias there are no clear leaders, major players, as, say, among fast food establishments. To the market of pizzerias for new players - the entrance is free.

Opening a pizzeria: is it profitable and where to start the process?

If you decide that you want to open a pizzeria from scratch, the first thing to do is determine what type of establishment it will be. The following options are possible: restaurant, cafe, pizza shop, pizza delivery.

Italian restaurant - the most complex and expensive project. It is costly in terms of renting, buying or building premises, equipping halls, and acquiring special equipment. The menu of the Italian restaurant includes a wide range of dishes, a large number of varieties of pizza. You will have to spend a lot of time and effort to create a menu and find trusted reliable suppliers, you will need to issue a license to sell alcoholic beverages, look for an unsurpassed chef (ideally, of course, Italian) and impeccable administrators and waiters. But the successful solution of these issues will pay you back handsomely. This market is not as saturated as the cafe and bistro market, where you can quickly grab a few slices of pizza. There are good chances to find your circle of regular visitors. In addition, the payback of the business comes on average in 1 year.

Cafe-pizzeria - Requires much less financial investment. Demand for establishments of this type is huge, but the competition is great. You can build or rent a small room, a hall in a shopping center, open a summer cafe - there are many good options. Does not require a large number of personnel. But in this case, an extremely rigorous analysis of the market of competitors is necessary. The average payback period is 1.5 years.

Pizza shop (pizzeria-kiosk) - a popular direction that is developing by leaps and bounds. This is a small room, which consists only of a kitchen and a product distribution area. There may not be a hall for visitors at all, or only 2-3 tables will be placed in it - for those who want to have a bite to eat on the spot or are waiting for an order to be issued. In such establishments, pizza is prepared right in front of the buyer's eyes - in 15–20 minutes, or they take orders by phone or the Internet.

Pizza delivery - can be an independent type of business or combined with other types of pizzerias. The easiest option to organize, but it is also the least profitable of all. Requires a well-designed advertising campaign. After all, visitors will not be able to get acquainted with the institution with their own eyes, advertising is required in the media, in entrances, elevators, attracting promoters, etc.

The first pizzeria was opened in Naples in 1738 and was called Antica.

Currently, there are about 500 stationary pizzerias in Moscow. The average payback for a pizzeria of any type is 1.5–2 years. With a competent organization, the business is profitable, the main thing is to approach its organization wisely, consult with knowledgeable people, turn to specialists.

We create a business plan for a pizzeria

Starting to develop your own concept, remember: the desire to realize the ideal model of the institution in your mind is not the best idea. As they say - the taste and color ... First of all, it is worth analyzing your financial capabilities, then assessing the demand and preferences of the mass consumer, and only then compare it with your desires and ideas.

A pizzeria business plan is necessary not only for you personally to detail your idea and find approaches to its implementation, but also to provide it to investors, partners, banks - if you ask for their help.

Here are the main points that should be written in any business plan:

• The name of the institution, its main idea.
• The target audience.
• Desired location.
• Design project.
• Staff staff.
• Pizzeria menu.
• Advertising campaign.
• Estimated opening costs.
• Expected financial performance.
• Expected payback period.

It should be noted that if you are drawing up a pizzeria business plan for yourself, it makes sense to describe in detail exactly how many and what kind of employees you will need, what equipment, furniture and utensils and in what quantity, what documents you will have to draw up. If a business plan needs to be presented to investors or creditors, one should dwell in more detail on financial and legal aspects, provide figures, statistics, and substantiate one's own forecasts.

Selecting and refurbishing

Usually, the selection and renovation of the premises is started after the idea, style and audience of the pizzeria are determined. However, this is another common rookie mistake. Picking up a room can be much more difficult than coming up with the concept of a cafe. Sometimes you have to adjust your initial ideas in accordance with the characteristics of the premises that you managed to find / buy / rent. Consider which option suits you best. Buying a property is a large one-time investment that is not available to every entrepreneur. But since about 40% of all monthly costs are spent on rent, you should clearly determine which type of property will be more profitable and affordable for you. Also, remember: a lease term of more than one year requires state registration with the City Registration Office.

The choice of the location of the institution depends on your concept. It is more profitable to open restaurants in the central areas of the city, and cozy small cafes will appeal to families, students, and office workers. So pizzerias will be in demand in residential areas, near educational institutions, business centers.

When choosing a room, it is important to consider not only its location, traffic, but also compliance internal design standards . So, you need a large kitchen, divided into several workshops, a room for storing personal belongings of staff, a separate toilet room for employees. An important feature - electrical power of the room . For example, to put in an institution with a footage of 200-300 square meters. m a complete set of professional equipment, power supply should be at least 30–40 kW. It also needs to be taken into account How ventilated is the room? . The ventilation system must necessarily go to the roof, placing a pizzeria in the basement is unacceptable. If the pizzeria will be located in a residential building , then the room should have entrances and emergency exits isolated from the residential part of the building, have increased sound insulation. Other requirements for the institution can be found in the relevant SNiPs and GOSTs.

After you have chosen a room where you can open a pizzeria from scratch, you should decide on the design: engineering and technological, develop a design project, think over the exterior design of the establishment, signboard.

Choosing equipment

Equipment, furniture and utensils are selected based on the type and specifics of the pizzeria. For clarity, here is a list of equipment needed to open a small cafe-pizzeria, designed for 20 visitors, and indicate its cost.

Table. Equipment for a pizzeria

Although there are more than one pizzeria open in every city, the demand for this product attracts new businessmen. How to open your pizzeria from scratch? An example of a business plan with calculations will show the main advantages of the project and allow you to competently build a business.

Define the format

The cafe format offers visitors, in addition to several varieties of pizza, snacks, salads, sweets and drinks. Judging by the reviews, this is the most common and popular type of pizzeria, requiring fairly large investments.

Opening an Italian restaurant is difficult, expensive and time consuming. Such an institution has special requirements for equipment, staff, assortment. To compete in this market segment, it is necessary to understand the intricacies of the restaurant business very well and organize a truly original and high-class enterprise.

It is not difficult to open a pizzeria in a kiosk. A kitchen with a window for issuing products will not require large financial investments. Even a converted car is suitable for this. Nearby, you can put several tables for visitors, organize home delivery and take orders online.

Pizza delivery as a separate area requires a carefully thought-out advertising and marketing policy. Usually people order a product that has already been tested at home. Therefore, to make a popular correspondence product is not an easy task. But this is the cheapest business venture with minimal labor and time costs.

Often, entrepreneurs include the delivery and packaging of takeaway products in the list of services of a stationary pizzeria.

Step by Step Pizzeria Business Plan

When the issue with the format is resolved, it is necessary to draw up a business plan.

1. Marketing research of the market.
2. Company registration and obtaining permits.
3. Selection and decoration of the premises.
4. Purchase of equipment for a pizzeria.
5. Range development.
6. Hiring staff.
7. Launch of an advertising campaign.
8. Calculations of how much it costs to open a pizzeria from scratch.

This step-by-step instruction allows you not to miss anything important when planning and launching a project of any complexity.

It is also necessary to bring appliances and furniture to a cafe-type pizzeria, but they are not subject to such stringent requirements as in a restaurant. A sample list of equipment for a room designed for 20-25 clients:

• dough kneading machine;
• dough rolling machine;
• bake;
• hood;
• refrigerator with freezer;
• showcase with cooling mode;
• a table for collecting pizza;
• kitchen scales;
• a set of kitchen utensils - knives, forks, spoons, cups, plates, glasses, etc.;
• coffee maker;
• furniture in the hall - tables, chairs, clothes hangers;
• rack for distribution of finished products;
• office equipment;
• software;
• music Center;
• Internet connection and Wi-Fi;
• television.

In the compartments for household needs, you will need to install racks and organize a place to store inventory and products, equip a change house for the needs of staff, and equip a bathroom with plumbing.

For take-out and pizza delivery, you need to purchase special containers and plastic containers for packing other dishes.

Delivery can be carried out by the transport of the pizzeria or by agreement with the courier service. For your own needs, you will need to purchase a car, motorcycle or scooter, and hire a courier driver.

Range

There are a huge number of types of pizza, but the most important thing in it is the dough. The Italian version is prepared on a thin base, with a total weight of no more than half a kilogram. American pizza can even be a kilogram due to the thick flatbread. The most popular pizzas all over the world are Margherita, 4 Seasons, Pepperoni.

Along with ready-made options, visitors can be offered to order pizza from individual components to their own taste. To do this, the menu should include as many different ingredients as possible in order to satisfy the most demanding customers. Where possible, products should be locally produced. It will be cheaper and will allow buying fresh and high-quality food.

In addition to pizza, the assortment of cafes should include salads, snacks, desserts, soft and hot drinks, and low-alcohol products. Small kiosks and delivery services mostly sell only pizza, although you can diversify the menu and expand the circle of customers with rolls, french fries and sweet pastries.

Some aspiring entrepreneurs run into trouble due to a failed pizza dough recipe. Therefore, even before opening a pizzeria, you need to make a trial batch and make sure the taste of the product.

Staff

An important component of the success of the institution are employees. The attendance and profitability of the project depends on their competence.

Depending on the format of the pizzeria in the state, the following are required:

1. Chef.
2. Cook.
3. Technologist.
4. Administrator.
5. Waiters.
6. Dishwasher.
7. Courier.
8. Accountant.
9. Cleaner.

The restaurant should have the most complete and qualified staff. It is good if the head chef previously worked or was trained in Italy, and the waiters have at least 5 years of experience in large catering enterprises. Accounting in a restaurant is complex, so it is better to hire a full-time accountant.

In a cafe, you can accept service personnel without work experience, but the cook and technologist must be highly qualified. Even inexperienced waiters must be polite, courteous, attentive, and have a good memory.

Accounting can be kept by an incoming accountant or a specialized company. To deliver pizza, you need a courier with a driving license, and if you do not plan to buy a car in a cafe, then with your own transport.

The small format of a pizzeria involves a minimum staff - a pizza maker, a courier and an administrator. The owner of the enterprise can accept and issue orders.

All staff of the pizzeria, according to sanitary standards, must have medical books.

The question of how to open a pizzeria from scratch without spending on advertising is not worth it at all. Only by deploying large-scale events, you can attract customers to your pizzeria of any type.

• a noisy opening ceremony of a pizzeria with the involvement of celebrities and the press;
• ad blocks on television, radio and newspapers;
• information on billboards and city lights;
• original design of the facade and signs of the institution.

Near the cafe, you can put up handing out flyers of an advertising agent dressed as a cartoon character or a piece of pizza. For a delivery service, it is enough to organize targeted mailing of business cards and post flyers in crowded places, in elevators of houses, at porches.

All formats must be submitted online:

1. Create groups in social networks and carry out promotions there.
2. Start a pizzeria website with the ability to order delivery online, engage in SEO promotion.
3. Pay for banner ads.

The more advertising methods will be used, the greater will be the capture of the target audience and the attendance of the pizzeria in the first time after opening. In the future, with the high quality of products and services, positive customer reviews will work on the reputation of the institution.

Video: how to open a pizzeria?

Economic calculations

The amount of investment, monthly expenses and income of a pizzeria depends on the type of establishment. Opening a restaurant will cost at least 2.5 million rubles, and a pizza delivery service - about a million rubles.

For a cafe with 30 customers, the initial costs consist of:

If the premises for a pizzeria are not rented, but acquired in ownership, then the amount of investment will increase several times. At the same time, the risks associated with the lessor disappear, and fixed costs are reduced by the amount of rental payments.

The markup for the main dish is about 200%, for other assortment - 300-400%. At the very beginning of the establishment, there will be few visitors. Based on 10 people per day and an average order value of 500 rubles. monthly revenue is 150,000 rubles. To reach the industry average payback of 1.5-2 years, a pizzeria needs to attract 50 customers a day.

Profitability, according to experts, ranges from 30% to 60%. To reduce the cost of production allows the conclusion of contracts with suppliers of equipment and products on favorable terms.

Any format of a pizzeria will be in demand among visitors with a competent business organization, qualified staff and delicious food.

Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, you constantly have to worry about whether the authorities will announce the next layoff at work tomorrow. While, having your own, albeit a small business, you can not worry about the day to come. However, many niches are already occupied at the moment, the competition in the market is such that it is not worth poking into this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A competent business plan, with all the calculations and taking into account the situation on the market, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan below as an example will help you write your own document and evaluate your strengths.

Rationale for choice

Some may have a completely logical question: “Why, in fact, it is proposed to consider the business plan of a pizzeria?” We answer. Yes, because there is never too much pizza! And even if a similar institution operates in the neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of such a plan, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for a small town, it would be wiser to opt for a specialized mini-institution. After all, in the provinces, unlike megacities, as a rule, there are far from every city. And if, say, you do not have a fairly large amount on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, the moment may come pretty soon when a business plan for a pizzeria of a larger scale is needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as describe in detail each step and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. First of all, you need to study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the question of registering a business. Here you need to think about what type of activity and payment of taxes is the most reasonable choice. After that, you need to choose the format of the institution, and then calculate the cost of rent. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as recruitment. Here, depending on the scale of the plan, you need to think over its number, wages, calculate the cost of uniforms, etc. Next comes the compilation of a list of equipment and justification for the need to purchase one or another of its types. Then the plan is detailed, and the last item will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the undertaking. Or about his complete hopelessness.

Of course, today you can easily buy, or even find a free ready-made pizzeria business plan. However, not a single template, albeit well-written document can be compared with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

It is hardly worth it for a novice entrepreneur to aim at a restaurant, but you can try to open a cafe, if you have the required amount on your account. This option when opening your own pizzeria is considered the most expensive, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, first of all, it should be borne in mind that the most money will have to be spent on renting the premises. Expenses, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. For salaries, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, helpers, since the cafe format implies the presence of not only pizza on the menu, but also a different assortment, up to alcoholic drinks. The purchase of equipment will take at least 200,000. Plus a PR campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, renovation of the premises and other expenses. In total, the opening of such a business will require at least $ 100,000. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, as it will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that will help you cut costs even further. That is, in this case, you can limit yourself to a small area in the trading floor with just a couple of tables and a sales counter, offering the especially hungry to eat your product without leaving the cash register, while the rest take it with them. In principle, you can not save money, but combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will range from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about a hundred thousand a month, and recoup the cost in a year and a half.

Pizza Delivery Business Plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their alleged institution. In fact, there is no pizzeria as such. If you have permits and follow sanitary rules, you can simply cook such pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time quite profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 thousand rubles, buy equipment at a minimum, a hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. It will be possible to return the spent money in two years.

This is what the business plan of a pizzeria of each format looks like. Further, we will touch on issues related to paperwork, rental of premises, purchase of equipment, search for personnel in more detail. After all, they are an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list must certainly contain your pizzeria business plan.

First of all, you need to formalize your activity. So, it can be both an individual entrepreneurship and a joint-stock company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus a conclusion from the SES, for which you will additionally need to provide honey. future personnel books, premises lease agreement, certificate of state registration. You will also need to have a permit from the fire department.

Perhaps, in the area where you are going to work, some more papers will be needed, but you can find out more about this from the local authorities.

room

The issue of renting a room must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet certain requirements of the SES. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out repairs on their own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of the rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are the most people. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you are in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence of a large number of shops. And many want to have a bite, and sometimes even a bite, without making unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So picking something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. It is possible, of course, to reduce costs and purchase refurbished appliances, stoves and refrigerators or used ones, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. You will also need a special one. It will not be superfluous to have a dough mixer, it will not hurt to have one. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the cost of uniforms for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the chef is a chef, in the full sense of the word from the point of view of culinary art in general and competent pizza preparation in particular. In general, neighbors, students, temporarily unemployed and other similar workers are not recommended to be considered. Only qualified personnel with appropriate education should be hired.

Advertising

To promote your institution, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is an opportunity - place pointers-tips that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Hold all kinds of promotions, arrange free children's holidays, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the word of mouth effect will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With the right approach, a well-written business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have the initial capital. And you will need at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

Of course, pizza is becoming more and more popular, especially among young people.

That is why many are interested in the question of how to open a pizzeria in a small town.

What paperwork will need to be done? What equipment should be purchased? Will such a business be profitable and what determines its success?

What should a pizzeria look like?

Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.

A traditional pizzeria is somewhat reminiscent of fast food. The main target category here are young people and children. Therefore, the menu in such an institution can be reduced, but the speed and quality of service, on the contrary, can be increased.

In addition, in a small town, it would be appropriate to open food delivery. In such cases, the production of pizza, as a rule, takes place in a specially rented premises or even at home - the dish will be delivered directly to customers' homes or work. You don’t have to rent a space for a cafe, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.

Therefore, first of all, you should decide what exactly you are going to open, and which category of the population will become your regular customers - in accordance with this, you will need to rent and design a room, make a menu, etc.

How to open a pizzeria in a small town? Required package of documents

Of course, you will have to register with the tax office and go through some other authorities. What does it take to open a pizzeria? First of all, register as a sole trader or open a limited liability company.

If you plan to sell alcohol or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, the fire service and the labor protection service.

Where is the best place to locate an establishment?

If you are interested in questions about how to open a pizzeria in a small town, then you should know that location plays an important role. You should not rent a room near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center) or in a densely populated residential area (in such cases, the majority of customers will visit the establishment in the evenings and weekends).

It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a locker room for staff, and a room for washing dishes.

An uninterrupted supply of electricity and water is a must. In addition, you will need a ventilation and air conditioning system.

Choose an interesting style for decorating the hall, select the appropriate furniture and other decorative elements. The main thing is that visitors feel comfortable and cozy.

The required amount of equipment for a pizzeria

Naturally, in order to prepare food and receive visitors, you need to prepare. How much pizzeria equipment do you need? For example, it will be necessary to purchase refrigerators for storing raw materials.

You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.

If you are going to serve other meals at pizzerias, then you will need a kitchen with appropriate equipment, in particular, refrigerators and freezers, a microwave, a stove (it is desirable to have both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.

As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. It is also worth buying a coffee machine, as many visitors love this drink.

It is best to purchase a computer with the appropriate software - this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you can arrange viewings of important events, such as football matches.

Other necessary materials and raw materials

Naturally, for cooking you will need products. Most likely, there are companies in your city or somewhere close to it that will gladly provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that finding products will be a problem for you. It is quite another thing - fresh vegetables and other ingredients that are not subject to long-term storage.

If you are going to be engaged in the delivery of pizza, then you should worry about disposable tableware. And even if you don't intend to deliver meals, some customers are much more willing to take them home or to work with them - not everyone has the time or desire to eat in a public place. Do not forget about the special wooden boards on which it is customary to serve pizza. And, of course, you should have enough tableware, glasses, wine glasses, mugs, cutlery, etc.