Good day, friends!

In today's financially difficult times, many people have long lost hope of getting a decent job.

This fact becomes the reason for the search for easy money, which can be the distribution of leaflets.

This type of income does not require any special skills, knowledge or education. A probationary period and interviews are also useless here.

Getting such a job is quite easy.

How much do they pay for handing out leaflets?

Today, not only teenagers, but also older people make money this way. After all, this way you can have a certain amount of money in a fairly short period of time.

At first, such work may seem quite simple, but despite this, even it has its pitfalls. A promoter (also called those who distribute leaflets) must work in all weather conditions. This can include summer heat, winter cold, and rain. In addition, such advertising agents work on their own feet without the opportunity to rest or sit down.

• hourly;
• monthly or weekly;
• for the number of distributed booklets.

It is better to go to already verified employers because here you can often encounter fraud.

It is worth noting that hourly payment once a day is the best and safest option. This way you can receive your salary on time and not have to wait for a specific day. In addition, the employee will be able to see whether his employer is deceiving him. This will also free you from late payments and financial insufficiency.

How much can you earn?

As a rule, the amount of money you earn from distributing leaflets depends on what city you live in. In provincial cities like Krasnoyarsk and Kazan, you can earn from about 70 rubles per hour by distributing leaflets. With a good employer, you can earn up to 150 rubles for 60 minutes of work.

This kind of work will not take more than four hours a day and, as a rule, it occurs during the so-called “rush hour”, when the flow of people is greatest.

In larger cities, for example, megalopolises such as Moscow or St. Petersburg, you can earn more. After all, no one in the capital will work for the money offered above. The initial cost of distributing leaflets per hour of work here is 200 rubles.

Attention! Information on the topic:

• How to make money on the Internet from 2000 to 5000 rubles per day

Companies that value their reputation are willing to pay their employees about 300 rubles per hour of work. But here it is clear that the requirements for such employees will be much higher.

If you are a person with a presentable appearance, have reached the age of majority and have good speech, then the likelihood of being hired by a promoter is much higher than usual. In just four working hours, that is, part-time work, you can earn about 1,000 Russian rubles. Today this is a good measure.

As you can see, by making money as a promoter, you can have a good income. The main thing is to be a responsible employee and get hired by good employers.

If the job of distributing leaflets seems very difficult for you, then I recommend downloading an easier and proven way to make money. Download.

I wish you success! Earn money!

A useful article for students and schoolchildren who would like to earn a little extra money in their free time.

I worked as a promoter during my student years. There was not enough time for serious work, and such temporary part-time jobs after school or on weekends made it possible to get money for personal needs.

How to start working

Advertisements can always be found in the city newspaper or on job sites. In large cities, promoters are always required, but in small cities they are recruited from time to time.

There are no special requirements for employees; it is not necessary to have a model appearance. This, of course, will be a huge advantage, but ordinary girls are also happy to be hired. It is enough to take care of yourself and look neat.

Personal qualities worth noting are sociability and a cheerful attitude - you have to advertise something for several hours, answer customer questions and at the same time remain friendly. At first it was difficult to stand for two hours and still keep a smile on your face.

After the first call you will be invited for an interview. The most important thing here is to present yourself correctly. Light natural makeup, neat decent clothes and a smile on your face. They evaluate your ability to communicate, answer tricky questions, and look at how you behave in communication. As a test, they may be asked to read the instructions and read the text expressively.

At the same interview, a questionnaire is filled out. In it you need to indicate passport data, information about your appearance - height, weight, clothing size, eye color, hair, their length and other similar information. All this is necessary so that you can select a suitable candidate for a specific promotion.

It is advisable to tick the box indicating that you have work experience. This increases the chances that you will get hired and work.

What is the job

• Distribution of leaflets- This is the simplest, but low-paid work. No special skills are required for this. They give you a bunch of flyers and you need to give them to passers-by on a busy street. From time to time, you can say a prepared phrase like “a new store has opened” or “Black Friday sale.” The text is issued by the employer and he also tells all the nuances of the work.
• Walk around in a suit– they give you a special costume for the company’s “mascot”, and in this disguise you need to stand on the street and invite people. Sometimes this involves handing out leaflets. They pay more for this because it is very inconvenient and entails additional complications.
• Tastings and promotions- the most popular type of work for which they pay well. Usually a small table is set up in a store or shopping center, examples of products are laid out on it (for example, sliced ​​sausage), and you need to praise it and offer to try it. Sometimes it is necessary to give out certain gifts if a person bought some goods for a certain amount.
• Polls- they give out a questionnaire and you need to interview a passerby, fill out his personal information and preferably indicate his phone number so that the information can be verified. Sometimes there may be 3-5 questions, but often there are long questionnaires with a dozen detailed questions. All this takes a lot of time, so the interviewee can simply run away.

In general, there are a huge number of options for this work, depending on the imagination of marketers. But if we take it on average, these four groups are the most basic.

My experience as a promoter

I started working at the age of 17, and they didn’t take me to large events because of my age - you had to be over 18. Therefore, my first work experience was distributing leaflets.

It was necessary to stand on the street or in a shopping center, handing out leaflets with the memorized phrase “discount in honor of the store opening” to passers-by. Mostly people just silently took the piece of paper and walked past, throwing the piece of paper into the trash bin near the first trash can. Some started asking questions about the store, others offered to take 10 leaflets at once - they wanted to help finish it faster.

I received payment immediately after completing the work - when I distributed a certain number of flyers. We were told that they would check it, so we can’t throw leaflets into trash cans, we can’t give more than one thing to several people, and, of course, we can’t hide half of it in a bag and then throw it away. I was very afraid to break some rule so as not to lose my payment. They promised 100 rubles per hour of work.

But everything went well - the money was paid, and I worked with this company several more times. Before the cold weather set in, I distributed leaflets on the street, and then moved to the shopping center.

Working in a suit– after distributing leaflets, I tried to work at such a job. They gave me a huge owl costume and I had to wear it to hand out leaflets and advertise a company for writing student papers. Once was enough for me.

The clothing itself was rag, something like a poncho in the shape of feathers. But on the head it was necessary to put a huge owl head, which weighed several kilograms. I worked in May on the hottest days and it was terribly stuffy. The world had to be viewed through small slits, so the view was limited.

In general, two hours was enough for me to abandon this idea. I was terribly tired, it was hot, and passers-by laughed at my appearance.

Conducting tastings– From the age of 18, they began to take me to such promotions and mostly did them. I usually worked in pairs with my friend, they chose work with tasting or giving out prizes - people react better to such advertising.

A day or two before the action, instructions were issued with a huge amount of text. There are several options for a welcome and promotional speech, answers to common questions and simply information that may interest people. I had to memorize a lot of text in a short time, because during the action you won’t be able to read from a piece of paper. Although, just in case, we printed it out and kept it nearby.

When conducting tastings, a table is set up, we cut the given products into small portions, lay them out on plates and insert toothpicks into them in the form of canapés. People are willing to try something for free, ask questions, and generally behave kindly. It's nice to work in such an atmosphere.

I don’t like actions where something is imposed, then people react with hostility to any information, fence themselves off, try to pass by and in response you feel negative. It is very difficult to work with such an attitude, so I tried to refuse.

Payment for work

Prices vary greatly depending on the city. In my city, they pay an average of 100 rubles per hour for distributing leaflets. I used to see advertisements with payment based on the number of flyers distributed, but then they disappeared - many people simply throw the flyers in the trash and get paid for nothing.

For carrying out the action, payment starts from 180 rubles per hour. The duration is usually 2 hours in the evening on a weekday, and on weekends from 12 to 17-19 hours. You can get 1,000 rubles in one day, but after a day of work your legs and back hurt terribly, and you don’t want to talk or smile for another week. So this money is quite difficult to come by.

Although I still remember this work with a smile on my face. Many interesting and funny incidents happened, I met different people and we were often given the remainder of the shares. Some products or cosmetics that were not distributed. It’s a small thing, of course, but you don’t need much during your student years.

After graduating from university, I didn’t do this job anymore - it’s too difficult to stand all day, and the income in the end is not that big. I prefer a more pleasant and simple part-time job.

The Village continues to share how people in different professions plan their budgets. In the new issue - a promoter, or distributor of advertising products. This job is usually chosen by high school students and students. The requirements are minimal: you just need to be sociable and resilient enough, you can receive money every day and choose a schedule that suits you.

Promoters are hired by BTL agencies (from the English below-the-line - “below the line”), which specialize in promotions, distribution of leaflets, putting up posters and tastings. We asked a young man who works in one of the Moscow agencies about his income and expenses.

Expenses

20,000 rubles

Apartment

5,000 – 10,000 rubles

3,000 rubles

Cigarettes

2,000 rubles

500 – 1,000 rubles

Entertainment

2,000 rubles

3,000 rubles

5,000 rubles

10,000–15,000 rubles

Savings

How to become a promoter

At the age of 18, I already worked a five-day job in an online auto parts store, but on weekends I was quite bored. Once, an acquaintance invited me for company to a training that should help overcome embarrassment. I’m not a shy person at all and I came there just to laugh. We gathered in the park, got to the bottom of people, met girls and boys, and bawled songs. In the end, it turned out that this was a training session for promoters. They were taught not just to stand sadly in the middle of the street, but to convey information to passersby and not be shy. After the training, everyone went to the points to distribute leaflets, and I thought: since I have a free weekend, why not go for a ride with the others. In eight hours one day I received about 3 thousand rubles, and I liked the work itself, it was fun.

At first, I even combined work as a promoter and a five-day job in an online store. Then I just thought: “I’m 18 years old, and I’m spending time in the company of 40-year-old men in the office!” I wanted something completely different - youth, action and fun, so I left the store altogether and began working only as a promoter.

I've been doing this for two years now. At first, it’s embarrassing to approach and address people, and no amount of training will help here. You just stand there with a sad face and ask passers-by: “Well, take a leaflet from me!” Well, at least take it to the trash.” It’s especially offensive when beautiful girls walk next to you, and you are some kind of promoter, and not the general director. Then, when you are already involved, it becomes much easier, you begin to behave more actively. It doesn’t matter who passes by you, even if you’re not the director, but you’re still cool.

Typical promoters

Promoters are people who want to make money easily and fun. You never know what you'll have to do tomorrow: either you'll be sent to a football match, or you'll learn to understand types of beer, or you'll go to a dentist's conference, or you'll hand out leaflets at a fur exhibition, while you yourself are dressed in a fur coat like a pimp. Mostly promoters are schoolchildren and students; they need a work schedule that they can choose themselves.

Our agency only accepts people under 26 years of age. It is believed that children who have already achieved something at this age will not go out and distribute leaflets themselves. And those who can’t do anything at 26 are simply not needed by the agency, because there is something wrong with them. Once a 35-year-old woman worked for us. She somehow managed to talk the supervisors out of it, she told about her difficult situation, that she had been fired from her job, she needed to feed her children. But the customers were unhappy and asked to send someone younger.

Grandmothers also work as promoters, but they are paid very little - about 150 rubles per hour. I even feel bad for the elderly, because they are used simply as a stand. They put these “sandwiches” on grandmothers - advertising shields that must be worn on the back and chest. And so sometimes people spend nine hours working for a thousand rubles.

Some combine their main job and work as a promoter. We have an architect who just sometimes enjoys walking around and talking to people. Once we were distributing leaflets for a restaurant, there were eight of us, and the manager of this establishment liked one girl so much that she was hired there as a waitress. This is an expensive restaurant, and together with tips she earned about 100 thousand rubles a month, but she still continued to work as a promoter.

Working with an agency

Almost all promoters are associated with agencies that are looking for orders for us. Supervisors in our agency have a database in Google Docs, where the parameters of girls and young men are indicated - age, description of appearance, time when you are ready to work. For example, we had a Seventh-day Adventist who, as a matter of principle, did not go out on Saturdays. Promoters and supervisors constantly communicate with each other, we have our own chats in instant messengers, where we not only discuss work, but also exchange opinions and send photos.

There are also “wild promoters” who do not work with agencies. As a rule, these are guys who have already understood this whole kitchen and know what it costs. They split off from the agency and start working for themselves and looking for clients. Often the “wild” create their own small groups and give each other orders. It even happens that such small communities themselves expand into an agency with 80 employees, including a sales manager and a designer.

Customers and their requirements

Our main customers are coffee shops, restaurants, and beauty salons. They simply send requirements to supervisors about who they need and when. There are also inappropriate requests. One day, the agency was approached by a strange dance club that rented premises once a week and held classes there. They needed a guy who could stand outside the subway, dance and hand out leaflets. A prerequisite is that he must look gay.

But most often the requirements come down to the height of the promoter, sometimes they are simply looking for someone nice. If they issue uniforms, then they need people with a certain clothing size. Sometimes customers want to find a girl with an attractive appearance to work at an exhibition. But this is no longer a promoter, but a promo model, and she needs to be paid more.

Sometimes the customer himself checks whether the promoter is on point. If there are more than five people working, then usually there is also a supervisor next to us. He will give advice to someone, straighten someone's tie, announce when someone is starting a cigarette break so that the place is not empty. Sometimes there is no supervisor, they simply choose one of the most responsible promoters from the group and say that he will not only distribute leaflets, but also supervise the others, and he will be paid extra for this.

Customers don’t really care what happens to you. Your job is to catch up with as many people as possible, that's all! But there are also customers who treat you very warmly. One health food and natural food store gave me a whole box of food to try so that I knew the product I was offering. When I was cold, they called me into the room and gave me tea for an hour. Now this store gave me a 30% discount.

How passers-by react

Usually people treat us well and may come up to talk. Once I was standing at a point, and I was offered to be photographed for a clothing store as a model. And I was sick then, my eyes were red, my nose was running, but I agreed anyway. One time I was handing out leaflets for a coffee shop in Gorky Park, and there was a Japanese culture festival going on there, and I met cosplayers who dress up as anime characters. I myself am interested in Japan, it was interesting for me to talk with them and take pictures. The guys and I stood near the metro, handing out leaflets, and street musicians played nearby. Because of the music we couldn't be heard at all. Then, during a smoke break, the musicians themselves came up to meet us. We composed a song together in a minute. They played, and we danced and sang: “Come to our cool store!”

At first I thought that working in a life-size doll was just a thrill. Your face is not visible, you can do whatever you want. But when you climb into this doll, you realize that this is some kind of hell. Promoters work in such suits mainly in the summer, so all the dolls smell of sweat and are terribly hot in them. Those who can remove the head of the costume are also lucky, but there are also dolls of the closed type, you have to lift it to get in or out of it. I had to work in a cow costume. Of course, you arouse interest - people come up and ask to be photographed. But there can also be negative things: drunk people can pester you and start pulling the cow by the horns.

Over time, I have already learned to determine who it is better not to contact. Moreover, with men it turns out easier: if a person walks sullen, serious or, on the contrary, irritated, somehow twitches, we do not approach him. Firstly, you will be healthier yourself, no one will send you away and hurt you. Secondly, such a person is unlikely to go to the store or beauty salon that we advertise. But women, apparently, have learned to hide their emotions, and it’s hard for us to understand whether we should contact them or not. One of our guys was once hit by a woman with a bag, but he was also to blame. We are always told: no physical contact! And then the promoter touched the woman’s shoulder to make her turn around, and she swung her hand and hit him on the head with her bag out of fear. And then she apologized for a long time.

Alcohol, cigarettes and sex shops

Usually more serious agencies deal with cigarettes. The conditions there are different: you can work strictly from the age of 18, a contract must be signed, and the schedule is stricter. Promoters approach people, ask what kind of cigarettes they smoke, and if they name a certain brand, offer to exchange them for something new. A passerby is given a new pack, and his old promoter takes away his old one. The companies that order these services do not need these half-finished packs of cigarettes, so the promoters simply keep them.

When working with alcohol, there are also certain rules - tasting is strictly from 18 years old, and leaflets can be distributed to everyone. We once had a customer with a draft beer store. He wondered if we were pouring ourselves a drink during the tasting. He didn’t mind us trying the product, but only after work, and even allowed us to take everything left over home. But when you offer craft beer, you don’t want it to smell like fumes.

But flyers for the sex shop were distributed to everyone. The customer said so: the target audience is from students to retirees. People reacted to this with humor and promised to come by.

Tastings and posting advertisements

We not only distribute leaflets, I also worked at tastings. If you offer to try something, freeloaders immediately come running, and they are the majority. Most often, they immediately ask how much it costs in the store. Just from this question it becomes clear that this is a freeloader and he is not going to go to the store. Therefore, mostly inexpensive goods are offered for tasting, and we hold back something more expensive so that we can put the squeeze on the client. For example, in a health food store we offered to try Lentsy - it’s like bread, but made from pressed flax seeds with various additives. If a person is interested, you give him cedar squeeze to try.

The most difficult thing that can happen is putting up leaflets or posters. There are special offices that have permission, keys or codes for all entrances, but we didn’t have anything like that. They had to get into the entrance by hook or by crook - they called the residents and introduced themselves by mail, sometimes they even broke down the doors. The main thing was to post 700 leaflets in a certain area and photograph each one. Residents of houses usually do not want their entrance to be littered. Once I put a leaflet on the door, it opens, and there’s a man standing there. He wanted to take away the leaflets, but I defended them, then he took the tape and scissors and pushed me out of the entrance with threats.

Income

Our agency has three categories of promoters: “standard”, “standard plus” and “pro”. “Standard” are the guys who just arrived, they get about 250 rubles per hour. “Standard Plus” are active people who run, jump, scream, and charge with positivity. They are already paid about 300 rubles. “Pros” may not talk at all, but they almost lead clients into the establishment by the hand. There were only three of these out of 70.

The promoter is paid hourly. A good active promoter can be paid 500 rubles per hour. Moreover, there are additional payments: for working in a life-size doll - plus 50–100 rubles, putting on a “sandwich” - 50 rubles, shouting into a loudspeaker - 50 rubles.

Usually agencies have a requirement of strictly four hours a day, more is possible, less is not allowed. You also have to work in the morning, for example, distributing leaflets for a coffee shop from eight in the morning. During the day, from 12:00 to 16:00 is rush hour, when there is the most work. In the evening, leaflets are not offered as often, especially in the cold season, when it gets dark early. Everyone is walking down the street tired, angry, it is very difficult to sell something to such a person.

I can get 30 thousand rubles a month, or 70, on average it turns out to be about 50 thousand. Usually they either immediately give you the money in your hands or transfer it to your card. When the fees are a couple of thousand, you don’t notice them, but at the end of the month it turns out to be a decent amount. If you work at all without any strain, you will get your rightful thousand in a day. And if you want more money, you already have to work eight hours a day, stand at two points. A girl from Chelyabinsk, who did not have any housing in Moscow, worked in our agency. She took literally any job to pay for the hostel, and managed to take three points a day. This girl was considered a leader in production and earned 80 thousand.

It happens that customers cheat. For example, they told supervisors that I was not at the point or that I was slacking so as not to pay. It also happened that everything went perfectly, and then the customer simply disappeared - he did not answer calls and messages. Sometimes even fairly large stores cannot pay the agency for months.

Expenses

When your income is unstable, you learn to somehow calculate, plan, and analyze everything. If they promise rain, you realize that your income will fall, and you start spending less. There are fixed expenses: 20 thousand for a rented apartment, 2 thousand for travel. I can spend 5 or 10 thousand on food. If you work a lot in cafes and restaurants, they will feed you there too. So I basically shop thoroughly once a week: I take cereals, meat and plan what I can cook from it. Then I can only go for bread.

About 3 thousand are spent on cigarettes. I'm even thinking about quitting smoking - simply because I feel sorry for the money. I smoke a pack a day, but this takes into account the fact that I will smoke alone. Usually there are still arrows flying in, you have to share with them.

There is not much time left for entertainment. I can spend up to 500 rubles on movie tickets. In addition, in many establishments we have discounts, you can go to a bar or hookah bar and not spend anything.

I usually buy clothes once a season, but I can also buy something when necessary, for example, when my sneakers are just worn out. At Lamoda I collect several bows, and then I order it all. Each set costs approximately 7,500 rubles. In general, I am for online shopping, it is very convenient. With shoes, I always guess correctly, but with clothes it happened that nothing fit me, and 350 rubles simply went to the courier.

I can spend an average of 3 thousand on gifts. One day I received a lot of money and bought my mother a necklace and earrings. I can just give a girl a bouquet of flowers. She is a student, and I am categorically against her going to work as a promoter too. In my family, my parents ran a business together, and I’m not a fan of this relationship model when work and home are mixed. Somehow I didn’t have time to pick up leaflets from the customer and asked the girl to go to a meeting. Then this customer really wanted her to work for him, and even promised good money, but we refused.

I have a hobby, on which I also spend an average of 3 thousand. I order modules, controllers, sensors on AliExpress. I can make a light switch with a clap, now I’m assembling a quadcopter. The finished kit costs 3 thousand, but I want to do everything myself, and if I buy the parts separately, it could reach 15 thousand.

I also save up little by little if I can. I would like to buy a motorcycle. I once rode the Siziki Bandit and am also thinking about getting one. It costs about 150 thousand.

For a little over a year I had to rent an apartment in the city center. My neighbors on the landing were a family of two: a husband and wife. Tatyana Vasilyevna had worked in the guardianship authorities for many years, and her husband Vladimir spent 30 years in production and became disabled by the age of fifty.

Blind in one eye. The eldest daughter got married and lived with her husband, the son studied at a military school in another city.

Vladimir, of course, was paid meager compensation, was granted disability, and was offered a job as a security guard at the same plant.

The family's income fell sharply, and then he began to engage in various small jobs. I tried everything possible.

He even grew greens in his dacha and sold them in the city. This went on for about a year. Well, then he invented a surprisingly easy business for himself, accessible to anyone.

We met him when he learned from his wife that he was a realtor living next door. He came to me offering his services. He was busy putting advertisements in mailboxes.

At that time, I had enough clients, and such advertising was not entirely relevant for representatives of my profession. At least there are plenty of other good advertising tools out there.

But I promised that I would definitely tell the agency about its services. Perhaps someone will be interested. So we got to talking. I inquired about his craft.

Vladimir claimed his monthly income ranged from 40,000 to 70,000 rubles.

To be honest, I didn’t believe him, so he invited me to visit him.

The smallest room in their three-room apartment served as his study. There was an oak desk in the middle, and shelves with books on the walls.

Lots of folders with contracts and countless flyers from various companies. Over a cup of coffee, he told me about his business.

It all started as a small income. He noticed that he periodically found advertisements in his mailbox with offers to buy a product or use a service.

It was thanks to such a leaflet that they turned to a company installing plastic windows. And then Vladimir became interested in who was distributing them to mailboxes.

There was not a single company on the Internet that offered such a service.

Search for clients

The main difficulty is finding clients. Their circle is very narrow, but the list of their clients that Vladimir provided me was very impressive: pharmacies, second-hand stores, pizzerias, companies involved in repairs, electric trains, plumbing, alcohol stores and even large grocery chains.

According to him, there is only one way to attract such clients: to come and personally offer your advertising service to the manager.

If the establishment is a branch and the manager does not have the right to make such decisions, you just need to call the marketing department or deputy director.

As a last resort, to the director himself. According to Vladimir, no one refuses. They always listen and ask to send an email in the form of a commercial offer.

The letter must describe the benefits of advertising of this kind, prices and a sample contract for the provision of services.

Initially, he worked with small organizations without opening an individual entrepreneur, but in order to increase the number of clients and, accordingly, earnings, this must be done.

Difficulties of work

The main difficulty for him was getting into the entrances.

But this continued until I came across on the Internet the so-called “universal keys” that open all intercoms.

Their cost is 2000 – 4000 depending on the region. It is worth noting that not all intercoms open these keys, but only those that have not previously been recoded.

In general, the open rate is 70-80%.

You can get into the remaining entrances by calling any apartment and introducing yourself as a postman.

It is difficult to get into only modern residential complexes, since you must first go through a security point.

Quality of work

The quality of work is very important. The level of sales depends on this.

There is only one way to convince the client that the work will be done efficiently: take photographs of each mail section, where an advertising leaflet sticks out of each mailbox.

Thus, even the most fastidious client will be able to count the number of scattered advertisements.

Price and circulation

Vladimir set the price: one ruble for one ad. If the circulation is more than 3,000 leaflets, he makes a discount. Minimum order quantity is 300 pieces.

The largest order he had was 15,000.

How is payment made?

Usually he takes an advance payment of 50%, the rest after the photo report. Some companies paid the money in hand, but most paid into a bank account.

Schedule

Vladimir made a convenient schedule for himself. Five days a week from 10.00 to 16.00. Saturday, Sunday – days off. In six hours of work, according to him, you can scatter from 3,000 to 5,000 thousand leaflets.

Agreement

This is a very important element, since large companies maintain strict accounting. It is necessary to document the expenditure of every penny. You can draw up an agreement at any law firm.

By the way, lawyers can also be considered potential clients.

Additional plus

The flyers were printed by the clients themselves. Vladimir only came to pick them up. Soon, he began studying design and came to future clients with several ready-made leaflet samples.

Many people took advantage of this. In several copy centers, due to the huge number of orders, he had a significant discount. It was profitable to order leaflet printing through him.

Soon I changed my place of residence. The last time I saw Vladimir and inquired about his affairs, I learned that he was not stopping.

He is going to hire several people and add a service for distributing leaflets on the street, as well as posting advertisements.

Distributing leaflets is one of the most inexpensive marketing promotions of goods and services. Unlike advertising, the distribution of leaflets can be customized strictly for a specific client. Choose your preferred gender, age category and, with some errors, social status. A professional agent distributing leaflets is well aware of the places that can provide effective returns from such advertising. Accordingly, its cost also increases for a potential customer. He will receive more money for the distribution.

In this article, we will consider not only the correct choice of distribution location, but also identify the main effective tools to ensure that the hourly payment is noticeably different from the work of other promoters.

So, for correct positioning we determine the following key factors:

• Choosing a passable place;
• Estimation of the flow of people - the required quantity;
• Timing of propagation;
• Choosing a promotion tool - a booklet or business card;
• Work with objections;
• Recommended distribution time.

Each of the selected points needs a detailed explanation.

Who gives this opportunity?

If an agent wants to earn maximum money, it is better to avoid marketing agencies and contact the customer directly. The most constant and stable order is. They need a constant flow of customers, yet their marketing budgets are relatively low. They cannot operate advertising on or on the Internet. On these platforms, commercials are one-time and non-permanent. On the contrary, where branches are located, microfinance companies are extremely interested in a constant flow of clients.

This attraction can be organized in two ways:

• Direct distribution at intersections of human flows;
• Distribution to doorsteps via mailboxes.

We will consider the choice of the first method below; the second method, alas, has lost its relevance. Every few days, several promotional offers are placed in your mailbox. The potential client is simply tired of the abundance of such information. His first action when opening his mailbox is that all this advertising heap is sent to the trash bin.

Where to choose the best place for distribution?

Evaluate the attractiveness of the giveaway based on the following key factors:

• The distribution place should be located at a distance of no more than 150-200 meters from the office promoting the goods and services specified in the leaflets;
• The average flow of people passing through is estimated at a minimum of 800 people per hour;
• The distribution place is a magnet for people.

How to calculate cross-country ability?

Potentially interesting places for distribution:

• Entrance and exit from the metro station;
• Street passages to a market or shopping complex.

Please note that you need to choose places with a dynamic passage. Those. a crowd of people at a bus stop is a static crowd. For a conventional hour of work, you will not be able to distribute leaflets more efficiently through constantly passing people.

It is best to choose places with two-way flow. For example, exiting the subway or shopping center is a one-way flow. It has one significant drawback - people stream from the office of the company you are promoting. If you are located in a one-way traffic, try to choose the direction of movement towards the office or department that you are advertising.

Best distribution time - time rush hour

The optimal time is before the start of the working day and after. Determining the schedule also depends on the advertised goods and services.

For example, it is better to promote from 8 am to 9.30 and after 17.00 and until 19.30.

It is better to promote shops or small workshops for a large residential area at any time not specified above. Why? During this period, housewives and pensioners go out shopping - i.e. a segment that actively uses stores and workshops for shopping. They are in no hurry, they are ready to stay for a while and are happy to chat with you. This time also includes beauty salons (it’s stupid to promote its services when people are in a hurry to get to or after work), fitness centers, etc.

Distribution restrictions

The law does not prohibit the distribution of leaflets. This does not require authorization or additional permissions. Distribution may be made by a person over 16 years of age. It is strictly prohibited to post leaflets in unauthorized places. Those. on entrance doors or in other places where it is not directly indicated that this place is intended for posting advertisements.

Which leaflet is better to choose?

It all depends on what layout the customer chooses. But if there is a possibility of a recommendation, the most preferable option is a double-sided booklet. Why?

1. Business cards are easily lost. It contains a minimum of meaningful information. It is difficult to design it in such a way that a potential client becomes interested in a product or service.
2. The booklet is easier to distribute. Graphic information printed on a booklet is more attractive to passersby. In addition, the cost of producing such a leaflet is lower than that of a business card.

What to answer to the client?

On average, out of 10 leaflets distributed, 1-2 people will definitely ask about advertising information. It is better to get approximate content about the product or service from the customer. There is no need to go into details - in 3 minutes of detailed explanation you can miss 20-40 people in the street traffic. Send directly to the office or tell the client about the possibility of contact at the coordinates indicated directly on the leaflet or business card.

What not to do when distributing?

1. Don't argue with the client. Your task is not to explain the product or service - but to cover the distribution of advertising material as much as possible;
2. Do not stand near trash cans - your material will be thrown there. In the absence of trash cans, a passerby is more likely to keep the leaflet for himself.
3. Don't settle for weekly or monthly payments. Distribution is a very efficient process; only hourly payment can effectively distribute your resources and time.

Yes, handing out leaflets is low-skilled work. But it can be successfully supplemented with education. Listen to an audio book or lecture as it is distributed. You will earn money, stop being afraid of people and receive a pleasant bonus in the form of a new acquired skill.